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Learning to “Scream Smarter” 
Using free or low-cost tools to extend 
learning outside the classroom
1. Background 
• At Annenberg, we are tasked with preparing 
students to be good journalists and to get jobs 
at reputable and prestigious news 
organizations 
• BUT:
What’s happening to news?
Learning to "Scream Smarter" - Using free or low-cost tools to extend learning outside the classroom
About the only growth area…
…and it’s only going to get worse
Learning to "Scream Smarter" - Using free or low-cost tools to extend learning outside the classroom
2. Industry Reaction 
• Calls for “innovation” ! 
• Reliance on our graduates to launch startups 
and lead the way
3. Problem 
• Pedagogical models for teaching still rooted in 
building skills suited to a journalistic 
environment that dates back to the Industrial 
Revolution. 
• Emphasis still placed on conforming to long-existing 
standards & methodologies (AP 
Stylebook, inverted pyramid lede, etc.)
Learning to "Scream Smarter" - Using free or low-cost tools to extend learning outside the classroom
4. Proposed solution 
• Use existing free and online tools to challenge 
students to innovate solutions on their own, 
while also collaborating with each other and their 
extended social networks. 
• The exercise and teaching model draws upon 
students' existing affinity for using social media, 
as well as their inherent competitive spirit.
Before we get to the example… 
• I have been experimenting with producing my 
own YouTube videos, eBooks and interactive 
HTML5 study guides. 
• Full disclosure: I have been hired by 
KelbyOneMedia to produce online video 
training, and my company is producing 
MOOCs for Latin America with Univ. of Texas.
Learning to "Scream Smarter" - Using free or low-cost tools to extend learning outside the classroom

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Learning to "Scream Smarter" - Using free or low-cost tools to extend learning outside the classroom

  • 1. Learning to “Scream Smarter” Using free or low-cost tools to extend learning outside the classroom
  • 2. 1. Background • At Annenberg, we are tasked with preparing students to be good journalists and to get jobs at reputable and prestigious news organizations • BUT:
  • 5. About the only growth area…
  • 6. …and it’s only going to get worse
  • 8. 2. Industry Reaction • Calls for “innovation” ! • Reliance on our graduates to launch startups and lead the way
  • 9. 3. Problem • Pedagogical models for teaching still rooted in building skills suited to a journalistic environment that dates back to the Industrial Revolution. • Emphasis still placed on conforming to long-existing standards & methodologies (AP Stylebook, inverted pyramid lede, etc.)
  • 11. 4. Proposed solution • Use existing free and online tools to challenge students to innovate solutions on their own, while also collaborating with each other and their extended social networks. • The exercise and teaching model draws upon students' existing affinity for using social media, as well as their inherent competitive spirit.
  • 12. Before we get to the example… • I have been experimenting with producing my own YouTube videos, eBooks and interactive HTML5 study guides. • Full disclosure: I have been hired by KelbyOneMedia to produce online video training, and my company is producing MOOCs for Latin America with Univ. of Texas.