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Many successful fuel suppliers and marketers are utilizing credit and product allocation management systems that help them manage risk and control the credit line of their customers at the terminal. After all, suppliers are in the business of selling fuel, not giving it away. Naturally, it’s beneficial to sell to the best, most reliable customers. Making sure you do just that is sometimes the hardest part of the sale.
These allocation management technologies are used to reserve or allocate product across both proprietary and third-party terminals in an enterprise and protect volume for customers with branded or contractual agreements at the terminal. In some cases, the supplier might also use this technology to reserve product for its own business use.
While at first this approach might sound like it is intended to limit the oil company’s business, it actually proves to achieve just the opposite. A centralized credit and product allocation controls solution creates a safety net that empowers sellers to enter new markets with potentially tighter margins and do business successfully with customers who had posed a greater risk in the past.
In this paper, we discuss the features of credit and product control systems that can help a savvy supplier differentiate its brand in a commoditized marketplace – and grow its fuel supply business.