Introduction    Managing Information         Systems        Lee SCHLENKER – EMLYONThe EMLYON Business SchoolLyon – March 0...
What is an information system?             Employees                        Stockholders             A set of resources de...
Faciltators              Dr. Thomas HESS              thess@bwl.lmu.de              Dr. John EDWARDS              j.s.edwa...
What role does IT play in innovation?Objectives   Problem   IS   Information   Internet                                   ...
©2010 LHST sarlThe objectives      EMM MIS
Understand the basics                       • Study the fundamentals of an                         Information System     ...
Why is studying IS important?                                                   • Understanding the implications          ...
Evaluation             • An open book exam 25/03/2013             • Based on a case study             • Focus points inden...
©2010 LHST sarlThe Problem    EMM MIS
IT Doesn’t Matter             •    Nicolas Carr compares IT to previous tech revolutions such as                 railroads...
Commoditisation                                                      • Over the last 70 years we have                     ...
Technology and Innovation                                                • Conflict and opportunity – is                  ...
©2010 LHST sarlInformation   EMM MIS
The definition of information                       • From an objective point of view,                         information...
Data, Knowledge and Action The ladder of initiatives™                                             Results                 ...
Structured data                       • Structured data refers to data that                         cabn be easily represe...
Non-structured data                       • Data is considered « non-structured » if we                         can’t pred...
What meaning do we attach to thedata?                            Frame                                    Cloud           ...
©2010 LHST sarlInformation   Systems   EMM MIS
Defining an Information System       A business information system is an organized set of      resources (platforms, appli...
The objectives of an IS                                         Actionnaires                                            A...
The traditional description of an ISObjectives   Problem   IS   Information   Internet
Are information systems mirrors of theorganizational chart ? Objectives   Problem   IS    Information   Internet          ...
Are information systems mirrors ofkey processes? Objectives   Problem   IS    Information   Internet                      ...
Are information systems mirrors oforganizational skills and competencies?                         Technicity         Metho...
Information Systems are a question ofperspective                       • The financial perspective                        ...
Different sides of the coin                 ERP             SCM               CRMHistory          MRP             Total Qu...
©2010 LHST sarlThe Internet    EMM MIS
The Internet           500 million users    more than 3 billion pages    WWW URL HTML, HTTP                         Intern...
Programming the Web                              I.    Static web pages (HTML)                              II.   Web enab...
The Web as a set of information flows                       • The Internet is only one                         component o...
Digital footprints and clickstreams                            • Before the Web we assumed that our                       ...
How can IT improve productivity? Focus             Improve         Knowledge         Leverage          Mesure Organization...
©2010 LHST sarl      MobileApplications    EMM MIS
Zaarly                          • Zaarly is a buyer-powered                            market - focus on what people      ...
Context over Process                       • Context : The setting                         (circumstances) in which an eve...
Changing IS skills                     • Analyse the user experience and                       the context in which they «...
Giving « an application » new meaning                      • Aesthetic, convenient user                        interface  ...
Revenue Models                 •   Advertising revenue                 •   Brand Takeovers                 •   Download fe...
©2010 LHST sarlWorkshop  EMM MIS
How would you build a workspace?                • Cecile Balmond – Informal                • (Work) spaces aren’t bound by...
A Mashup                                                  Main features                 Dashboards                        ...
Add in information flows                            • Six groups : ERP, SCM, CRM,                              Internet, S...
Resources  EMM MIS
Collaborative Platform                                            •   Administrative details                              ...
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  • ProgrammabilityPotential for creating more responsive applications (combats bad perception left by WAP)Critical personal dataEvery application will access personal user profile in some formCustomizations, preferences, authentication information, personal information (contacts, tasks, appointments, etc.)Mobile payments (credit cards, account information, e-tickets)Asynchronous CommunicationMost applications are best described as event-based―core of the application logic is to react to some external events.Aesthetic, convenient user interfaceApplications need pleasing, simple and responsive user interfacesAlways-on network connectivityAlmost all applications heavily rely on network connectivity. Integration of data from the desktop (office, enterprise, school) to mobile device. Access anytime, anywhere is what increases utility of the mobile applications.
  • Emm Introduction 2013

    1. 1. Introduction Managing Information Systems Lee SCHLENKER – EMLYONThe EMLYON Business SchoolLyon – March 04, 2013
    2. 2. What is an information system? Employees Stockholders A set of resources designed to foster organizational learning Clients Business PartnersObjectives Problem IS Information Internet ©2010 EMLYON
    3. 3. Faciltators Dr. Thomas HESS thess@bwl.lmu.de Dr. John EDWARDS j.s.edwards@aston.ac.uk Dr. Lee SCHLENKER schlenker@em-lyon.com
    4. 4. What role does IT play in innovation?Objectives Problem IS Information Internet ©2010 EMLYON
    5. 5. ©2010 LHST sarlThe objectives EMM MIS
    6. 6. Understand the basics • Study the fundamentals of an Information System • Analyze the constraints and possibilites of « structured » information • Explore how the potential links between an IS and organizational learning • Analyze the potential value of 2.0 technologiesObjectives Problem IS Information Internet ©2010 EMLYON
    7. 7. Why is studying IS important? • Understanding the implications between « structured » and « unstructured data » • Analyzing the difference between the data and reality • Understanding how the data fits togetherWhat does “privacy” mean in the digital economy? • Exploring the difference between data Assange, The Conversation and actionObjectives Problem IS Information Internet ©2010 EMLYON
    8. 8. Evaluation • An open book exam 25/03/2013 • Based on a case study • Focus points indentifying : – the value proposition, – IT/Business alignment, – use of IT concepts/methodologies
    9. 9. ©2010 LHST sarlThe Problem EMM MIS
    10. 10. IT Doesn’t Matter • Nicolas Carr compares IT to previous tech revolutions such as railroads and electricity. In what ways is IT different? • What proof can you offer that information technology in business no longer provides competitive advantage? • Does the pervasiveness of IT mean there will be less innovation now? • Hasnt competitive advantage come from unique use of the technology, not just from the technology itself? What examples can you give? • Do recent advances in Cloud Computing and Mobile Applications confirm or contradict Nicolas Carrs claims?Objectives Problem IS Information Internet
    11. 11. Commoditisation • Over the last 70 years we have repeatly seen proof of innovation in IT : the spreadsheet, the ERP system, Social Network Applications • In the early days, companies created their own legacy systems to put these ideas into practice • As the technologies matured, companies editors standardized these applications in the form of Simon Wardley, "Cloud Computing - Why IT Matters" products. • Inevitably these products become simple commodities
    12. 12. Technology and Innovation • Conflict and opportunity – is there a business problem to solve? • Suitability – is it adjacently possible? • The Roadmap– how does technology provide a vision ofWhere Good Ideas Come From, by Steven Johnson « better » • The Happy End – how do we best measure the results
    13. 13. ©2010 LHST sarlInformation EMM MIS
    14. 14. The definition of information • From an objective point of view, information refers to date in context that conveys meaning to an individual. • From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning. • Given these definitions what meaning do Wikileaks, Twitter, or Facebook have?Objectives Problem IS Information Internet
    15. 15. Data, Knowledge and Action The ladder of initiatives™ Results Drive Measures Actions Require Decisions Knowledge Define Interprets Context Obtain Process DataObjectives Problem IS Information Internet ©2010 EMLYON
    16. 16. Structured data • Structured data refers to data that cabn be easily represented in textual/numeric form and stored in a database. • Structured data is often logically organized around a data model or data object. • Such models permit companies to compare and aggregate data in databases, datamarts and data warehouses.Objectives Problem IS Information Internet
    17. 17. Non-structured data • Data is considered « non-structured » if we can’t predefine its attributes and store it in a table or data base • Examples of this kind of data include press clippings, videoclips, and songs • In reality, this data isn’t « non-structured » - its just that its attributes involve « complex » relationships http://jean.marie.gouarne.online.fr/bi.htmlObjectives Problem IS Information Internet
    18. 18. What meaning do we attach to thedata? Frame Cloud Figure (s) Oracle Antonello da MessinaObjectives Problem IS Information Internet ©2010 EMLYON
    19. 19. ©2010 LHST sarlInformation Systems EMM MIS
    20. 20. Defining an Information System A business information system is an organized set of resources (platforms, applications, procedures, data and people) that capture the meaning of workObjectives Problem IS Information Internet
    21. 21. The objectives of an IS Actionnaires  Actifs  Demandes en temps réel  ... Employées Société  Compétition  Mobilité  “made in” “made by”  Valorisation des tâches  ...  ... L’organisation Clients Partenaires  Fidélité ?  Peu de barrières d’entrée  Vrai coûts  Acquisitions, OPA  ...  ...To help us understand the motivations, experience and objectives of the internal and external clients of the organizationObjectives Problem IS Information Internet
    22. 22. The traditional description of an ISObjectives Problem IS Information Internet
    23. 23. Are information systems mirrors of theorganizational chart ? Objectives Problem IS Information Internet ©2012 EMLYON
    24. 24. Are information systems mirrors ofkey processes? Objectives Problem IS Information Internet ©2010 EMLYON
    25. 25. Are information systems mirrors oforganizational skills and competencies? Technicity Method Reflection Action Imagination Cooperation John HollandObjectives Problem IS Information Internet ©2010 EMLYON
    26. 26. Information Systems are a question ofperspective • The financial perspective (entreprise resource planning) • The logistics perspective (supply chain management) • The client perspective(client relationship management) • The community perspective(social media)Objectives Problem IS Information Internet
    27. 27. Different sides of the coin ERP SCM CRMHistory MRP Total Quality Client contact Management systemsMeasure Quantitative Quantitative Qualitative Static DynamicPerimeters Inside a firm Between firms Between firms and clientsROI 5 to 7 years 1 to 3 years 6 months to 1 yearObjectives Problem IS Information Internet ©2010 EMLYON
    28. 28. ©2010 LHST sarlThe Internet EMM MIS
    29. 29. The Internet 500 million users more than 3 billion pages WWW URL HTML, HTTP Internet: "The Big Picture" Objectives Problem IS Information Internet
    30. 30. Programming the Web I. Static web pages (HTML) II. Web enabled applications (Dynamic Web Pages, ASP, JSP, PHP, ...) III. Web services Towards the semantic WebObjectives Problem IS Information Internet ©2012 EMLYON
    31. 31. The Web as a set of information flows • The Internet is only one component of the Web • Web sites and portals are only isolated endpoints of information flows • We capture the information flows on Twitter, Deezer, Facebook and NetvibesObjectives Problem IS Information Internet
    32. 32. Digital footprints and clickstreams • Before the Web we assumed that our digital footprint was as ephemeral as a phone • Clickstreams can provide a level of intelligence about how people use the Web • Innovative companies have figured out how to deliver great Web-based services by divining clickstream patterns • We have yet to aggregate the critical mass of clickstreams in a database of intentionsObjectives Problem IS Information InternetProf. Lee SCHLENKER
    33. 33. How can IT improve productivity? Focus Improve Knowledge Leverage Mesure Organization Processes Explicit Transactions Efficiency Services Delivery Implicit Interactions Effectiveness Networks Relationships Emerging Interactions Innovation Search Relevancy Connected Associations CTR Mobility Context Embedded Proximity Relevancy Intro Impact Application Metrics
    34. 34. ©2010 LHST sarl MobileApplications EMM MIS
    35. 35. Zaarly • Zaarly is a buyer-powered market - focus on what people want than what they have • Creates a broad, transparent, and social marketplace • 43 percent of the items are requests for "stuff, 40 percent for services, and 17 percent for "access to experiences“ • Business model based on transactional sales Intro Impact Application Metrics
    36. 36. Context over Process • Context : The setting (circumstances) in which an event occurs • Process : A structure of activities and tasks in response to customer demands • Processes are models whereas context reflects patterns of interaction Saavedra • Context has geographical and social dimensions Intro Impact Application Metrics
    37. 37. Changing IS skills • Analyse the user experience and the context in which they « work » • Design applications essentially from web services • Understand how the various mobile platforms are built • Develop mobile strategies that match the underlying business models Intro Impact Application Metrics
    38. 38. Giving « an application » new meaning • Aesthetic, convenient user interface • Asynchronous Communication • Always-on network connectivity • Critical personal data • Built-in interactivity Intro Impact Application Metrics
    39. 39. Revenue Models • Advertising revenue • Brand Takeovers • Download fees (and upgrades) • In-app purchases • Subscriptions • Two-sided model (the app as a platform) Paulina Delgado Soots Intro Impact Application Metrics
    40. 40. ©2010 LHST sarlWorkshop EMM MIS
    41. 41. How would you build a workspace? • Cecile Balmond – Informal • (Work) spaces aren’t bound by technology but by vision • Rules aren’t boundaries, just considerations • Vision, actors, events, outcomes, gateways ©2012 EMLYON
    42. 42. A Mashup Main features Dashboards What is a Dashboard? Private & Public Registration Dashboards Simple Registration App View Facebook Connect Reader View Profile Settings Sign In Themes Edit your account info Keyboard Shortcuts Change profile image Sharing Email settings Mobile Versions Specifics Change password Sign-in Manage Dashboards iPhone, Android Netvibes is a mash-up that allows you to Backup Feeds version construct a personalised page filled with Third Party Services Wap version near real time content on the subject of your choiceObjectives Problem IS Information Internet ©2012 EMLYON
    43. 43. Add in information flows • Six groups : ERP, SCM, CRM, Internet, Social Media, Mobile Applications • Five pages : Group Presentation, conflict, skills and aptitudes, roadmap, metrics • Each page : HTML page, Twitter, Documents, News, Videos, Link to Public page • Communicate the URL of the public page to schlenker@em-lyon.comObjectives Problem IS Information Internet ©2012 EMLYON
    44. 44. Resources EMM MIS
    45. 45. Collaborative Platform • Administrative details • Recommended readings • Course support • Current events • Discussion forum/help desk http://www.valuearchitect.org/Objectives Problem IS Information Internet ©2012 EMLYON

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