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  1. 1. Design in practice Improving management education ICEWL 2015 - I International Conference on E-Learning in the Workplace Columbia University, New York City, June 10-12, 2015
  2. 2. Can Design in Practice offer business schools an alternative vision for management education?Place Platform People Community of Practice Level of appropriation Level of information Level of conversation Platforms contribute to the appropriation of Place The design of Places facilitates access to Platforms People develop experience through Platforms Platforms conditon reflection Place shapes platforms and experience The intensity of experience strengthens practice Gateways Design in Practice
  3. 3. TheConflict Improve quality of business school education Define design thinking conditions Storytelling approach The Digital Divide
  4. 4. Group sessions Under the guidance of the professor, debate will rise to a wide variety of perspectives and opinions Individual Analysis of selected elements and their relationship Teamwork Discussion and comparison of each stage resulting from individual analysis Markulis, 1985 Burns, 1984 TheConflict The Bias of Methodology
  5. 5. Static view of the market What is the link to innovation and value? How relevant is the curriculum? Disciplinarian silos DSign4 Transformation DSign4Networks DSign4Value DSign4U DSign4UX TheConflict Business is too narrowly defined DSign4Business
  6. 6. Martin, 2004 Brown, 2009 TheHero User-Centered Design
  7. 7. Mintzberg, 2004 Sinofsky, 2013Harder l Better l Faster TheHero The need to redefine productivity
  8. 8. Fann, 1970 Brown, 2009 TheHero Unbundling « wicked » problems
  9. 9. Schlenker and Mendelson, 2008 Waloszek, 2012 TheHero Work-based pedagogy
  10. 10. Dunne and Martin, 2006 Hackman, 2011 DSign4Change
  11. 11. TheHero Position the student in context
  12. 12. TheHappyEnd Practice, practice, practice
  13. 13.  Data Scientist  Design Officer  BIS Chief Digital Officer  Digital Project Analyst  Digital Strategy & Solutions Lead  Digital Transformation – Consultant  Digital « Quality » Manager  Head of Digital Channels  Head of Digital and Customer Engagement  Head of Digital UX, Data & Tech  Head of Digital Media  Entrepreneur  Line Manager  Etc. TheHappyEnd Jobs
  14. 14. “This track has been very unique, allowing students to work within teams to discuss ideas, opportunities and potential limitations of information technology. Through discussion and the analysis ... we have had the opportunity to gather first hand experience of potential working environments which we may encounter in the future. ” JS 2015 “This module has helped me focus technological and innovative ideas, critical thinking, and managerial competencies ". GA 2015 “Yes! I met an awesome teacher who taught me how to use information system technologies to help me with future management practice. I learned how to think differently and how to give my challenges a happy ending" ZM 2015 “I realised many things through this module that surprisingly I didn't know so far. The notion that information technologies are not only to create new things and constantly evolve with no meaning simply to impress. Information systems should have a purpose that is to foster innovation and productivity. And not all technologies are good and effective if they not truly make our lives easier " LG 2015 “This module has provided us with a new perspective towards looking at businesses and even ourselves. It outlined how the consumer trust is changing and how they do not trust on what businesses say today, but only on their networks. This module will definitely help me to think in a different way to use information technology to foster not only just sell their products or services in an organisation but productivity and address to customer problems in a way that they can rely upon, trust and create value from the experience that they gain" PK 2015 “The course makes us understand the importance of many things like networks and connections that you see all around you in day to day but you never really sit down and analyse it's real potentials. By looking at interesting examples that you wouldn't come across on your own, you realise the importance of creativity and the endless possibilities that IT has to offer. How some small change in something that is already existing can build a successful business . We have been introduced to some very interesting tools .. I personally loved the flipboard and I will be using it a lot for reading up and exploring new things. It has been a great experience." PC 2015 TheHappyEnd Alumni feedback
  15. 15. Follow DSign4Change on TheHappyEnd

Editor's Notes

  • Critically Questioning Educational Innovation in Economics and Business: Human Interaction in a Virtualising World
    Detached fascination with pedagogical oxymoron
    Tell a sory that makes sense
    How many think that there school produces students that have the appropriate mindset for succeeding in business today?Mourshed et al. (2012)
    One example of how technology enhances education?
  • Technophile- shapes human interaction – Brancusi or Henri Moore
    Technology conditions our perception of the workplace
    Our use of platforms to produce and consume information
    The development of our cognitive processes
    The quality of our practice of business
  • What is the problem- why might you listen to what we have to say
    Origins of our paper influence management education
    Gap between Accor and airbnb
    Technology is being used to do business differently
    Key to innovation is in how technology can all us to measure value differently
    Focus on the story
  • Markulis - Best practices – Harvard, Columbia, Yale….
    No one right answer – but only one way to analyze the problem?
    Success depends on relatable experiences
    Students compete for “air time” rather than develop practical skills
  • Teaching single disciplines : marketing, finance, organizational behavior
    Relatively static view of market structure and competition
    Need to offer need to offer coherent curriculum more than best practices
    Few focus on how companies innovate, capture value and transform
  • Who is the hero of this story and what do their super powers
    Take into account customer needs, objectives and motivation at each stage of the process
    Personalize the product rather than describe the ideal client
    Pedagogical design involves the student experience rather than the class
    It is an iterative process
  • Sinofsky
    Harder, better, faster…
    Mechanized productivity
    Knowledge productivity
    Continuous Productivity
  • Snowdon and Boone 2007- there are no simple problems left to solve
    Declining profits, employee engagement, the future of education
    Fann, Brown Neither true or false answers
    Every problem is a symptom of another problem
    Jacques Derrida- Deconstruct established structures and routines
    Reassemble them in more “sensible” ways
  • Learning by doing
    Base learning objectives on authentic tasks
    Design activities to focus on context
    Develop course content to foster applicable knowledge
    Insure that learning outputs are of intrinsic value
  • How is technology conditioning the way we work?
    Focus on the individual, experience , value, networks, Tranformation, and business parctice
    Research methods, qualified self, social commerce, IoT, big data, business model innovation
    Place, platforms, people, pratice. 
  • Recognize that business challenges and solutions are context dependent Both  psychological and behavioral
    Shrikes – context is a shell
    Soudent's willingness to participate in the learning process
    Students participation in managing the design of the curriculum, class and classroom
    Each module is an opportunity to create a learning community
  • Help students transform data into action
    The importance of empathy – challenges, passions, and objectives
    Self-awareness and self-knowledge – visualize the tonality
    How can information technology influence managerial perspective?
  • Map the requirements to the practice of business
  • Does it work?
    Quality of student feedback