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Praxistag social media

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Präsentation zum Thementag E-Coomerce auf dem Mediacampus

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Praxistag social media

  1. 1. BLOGS Ein Blog [bl gɔ ] oder auch Web-Log [ w b.l gˈ ɛ ɔ ], engl. [ w bl g],ˈ ɛ ɒ Wortkreuzung aus engl. World Wide Web und Log für Logbuch, ist ein auf einer Website geführtes und damit – meist öffentlich – einsehbares Tagebuch oder Journal, in dem mindestens eine Person, der Web-Logger, kurz Blogger, Aufzeichnungen führt, Sachverhalte protokolliert oder Gedanken niederschreibt. (Quelle: Wikipedia)
  2. 2. Fragestellungen zum Blog Was macht das Besondere unserer Buchhandlung aus? Welche Themen ergeben sich daraus? Welches Zeitbudget steht zur Verfügung? Wer erstellt die Inhalte und wer stellt sie ein? Praktische Durchführung (in der Buchhandlung, von zu Hause aus, schreiben die MA die Stunden auf, etc?)
  3. 3. Buchhandlungsblogs (1)
  4. 4. Buchhandlungsblogs (2)
  5. 5. Buchhandlungsblogs (3)
  6. 6. Buchhandlungsblogs (4)
  7. 7. Buchhandlungsblogs (5)
  8. 8. Buchhandlungsblogs (6)
  9. 9. Facebook – Was ist wichtig?  Wer betreut den Auftritt? (GL, Mitarbeiter/innen? Guideline!)  Welche Inhalte und Themen dürfen gepostet werden?  Welches Zeitbudget gibt es?  Werden Hilfsmittel benötigt?  Werbung auf Facebook? Wenn ja in welchem Umfang?  Wie informieren wir unsere KundInnen?
  10. 10. Facebook – Welche Inhalte kommen an (1)
  11. 11. Facebook – Welche Inhalte kommen an (2)
  12. 12. Facebook – Welche Inhalte kommen an (3)
  13. 13. Facebook – Welche Inhalte kommen an (4)
  14. 14. Facebook – Welche Inhalte kommen an (5)
  15. 15. Facebook – Welche Inhalte kommen an (6)
  16. 16. Facebook – Welche Inhalte kommen an (7)

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