Consumer decision life cycle journey by Henrik von Scheel & Mark von Rosing.

1,329 views

Published on

The “consumer decision life cycle journey” model was introduced by Henrik von Scheel and Mark von Rosing in November 2003. Based on a “consumer influencer decision making cycle in eCommerce” model developed with IKEA and Google.

Uniquely combining 1) specific defined online consumer persona behaviours with 2) traditional marketing purchase funnel, 3) traditional customer journey and 4) Online purchase funnel.

Published in: Leadership & Management
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,329
On SlideShare
0
From Embeds
0
Number of Embeds
184
Actions
Shares
0
Downloads
22
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

×