How willbe the resultsmeasured?<br /><ul><li>The number of fans & followers is not enough, they will use the following tools:
Klout: to track their online influence with social media.
TwitterRadar: to allow a pertinent analyze of Twitter accounts.
Twitalyser: to know who is in their social network and know where they live, allowing you to be more targeted in their outreach efforts.
Google analytic: to check their website traffic & marketing effectiveness.
Merchant platform of geolocalization programs.</li></li></ul><li>Which one do I thinkissmarter?<br />The Standard Miami Beach is the one which use most effectively mobile marketing.<br /> 3 405 followers<br /> 8 686 likers<br />Get 1 point for each check-in or photo. 5 points unlock rewards!<br />
The Standard Miami Beach<br />Those channels will enlarge the hotel visibility & improve the number of fans and their interest.<br />They will reach more people by using Topguest which allows the use of Foursquare, Gowalla, Facebook & Twitter for a better communication.<br />They encourage their customers to become influencers & talk about their brand thanks to innovative ways to share their impressions.<br />