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Mobile and Digital Marketing


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Mobile and Digital Marketing

  1. 1. Mobile Marketing<br />Local + Social + Mobile for Hotels & Businesses<br />
  2. 2. TwoExamples<br />
  3. 3. TwoExamples<br />
  4. 4. Objectives of eachcampaign<br />
  5. 5. Social Tools used in eachcampaign<br />
  6. 6. How willbe the resultsmeasured?<br /><ul><li>The number of fans & followers is not enough, they will use the following tools:
  7. 7. Klout: to track their online influence with social media.
  8. 8. TwitterRadar: to allow a pertinent analyze of Twitter accounts.
  9. 9. Twitalyser: to know who is in their social network and know where they live, allowing you to be more targeted in their outreach efforts.
  10. 10. Google analytic: to check their website traffic & marketing effectiveness.
  11. 11. Merchant platform of geolocalization programs.</li></li></ul><li>Which one do I thinkissmarter?<br />The Standard Miami Beach is the one which use most effectively mobile marketing.<br /> 3 405 followers<br /> 8 686 likers<br />Get 1 point for each check-in or photo. 5 points unlock rewards!<br />
  12. 12. The Standard Miami Beach<br />Those channels will enlarge the hotel visibility & improve the number of fans and their interest.<br />They will reach more people by using Topguest which allows the use of Foursquare, Gowalla, Facebook & Twitter for a better communication.<br />They encourage their customers to become influencers & talk about their brand thanks to innovative ways to share their impressions.<br />