iBeacons
New opportunity for retail
Customers need you
• Customers want to buy from you
!
• But sometimes it’s too hard
But not in the way they used to
Proximity vs Location
• Both are useful and important
• Location generally by GPS
• Location not specific enough
• Location...
The rise of mobile
18.9% Increase in online sales over 2012

39.7% increase in mobile traffic

$135.27 average online order
...
Drive more
customers into your
stores
Enhance
the in-store
experience
Support
customers to
get product
information
Know your
customers
Discover how
your physical
stores contribute
to online sales
Waitrose
• Supermarket chain
• Push message with personal welcome
• Scanning bar codes for product info
• Call for staff as...
Permission = Trust
• Get the EXPLICIT permission of your customers
Early adopters
• Apple
• Macy’s - Shopkick
• Major League Baseball
What are iBeacons
iOS vs Android
Nathan Donaldson
www.boost.co.nz
nathan@boost.co.nz
nz.linkedin.com/in/nathandonaldson/
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
ibeacons in retail - Auckland retail summit 2014
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ibeacons in retail - Auckland retail summit 2014

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Presentation for the 2014 Retail Summit in Auckand, New Zealand. This presentation looks at some of the potential applications for iBeacons in retails and provides compelling statistics around smartphone use by shoppers on and off line.

Published in: Business, Technology
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ibeacons in retail - Auckland retail summit 2014

  1. 1. iBeacons New opportunity for retail
  2. 2. Customers need you • Customers want to buy from you ! • But sometimes it’s too hard But not in the way they used to
  3. 3. Proximity vs Location • Both are useful and important • Location generally by GPS • Location not specific enough • Location lacks context
  4. 4. The rise of mobile 18.9% Increase in online sales over 2012
 39.7% increase in mobile traffic
 $135.27 average online order http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf Black Friday sales in the USA 2013
  5. 5. Drive more customers into your stores
  6. 6. Enhance the in-store experience
  7. 7. Support customers to get product information
  8. 8. Know your customers
  9. 9. Discover how your physical stores contribute to online sales
  10. 10. Waitrose • Supermarket chain • Push message with personal welcome • Scanning bar codes for product info • Call for staff assistance incl. who, where and what the like • Location sensitive discounts
  11. 11. Permission = Trust • Get the EXPLICIT permission of your customers
  12. 12. Early adopters • Apple • Macy’s - Shopkick • Major League Baseball
  13. 13. What are iBeacons
  14. 14. iOS vs Android
  15. 15. Nathan Donaldson www.boost.co.nz nathan@boost.co.nz nz.linkedin.com/in/nathandonaldson/

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