THE COMPLETE MOBILE BARCODE SOLUTION<br />Mobile Barcode Trend Report<br />December 2010<br />Powered By<br />
About This Report<br />The data in this report was pulled from the ScanLife Reporting Platform.  It represents traffic fro...
Report Overview<br />Mobile barcode scanning is growing rapidly with a 1600% increase in 2010<br />Traffic doubled in the ...
Rapid Growth in Mobile Barcode Scanning<br />Key Takeaways:<br /><ul><li>2010 saw a 1600% increase in overall traffic
Traffic doubled since in the 4th quarter which was driven by UPC scanning during the holiday shopping season and 2D scans ...
The largest scan days were November 26th (“Black Friday”) and December 25th (Christmas Day)
On average, a unique user scans 2-3 barcodes per month</li></li></ul><li>1D Scans Grow in Q4<br />Key Takeaways:<br /><ul>...
Survey Result:  57% stated that they had used their mobile devices for scanning during the holiday season </li></li></ul><...
However, Books and Electronics are being purchased more frequently through the mobile web.</li></li></ul><li>Most Popular ...
Features that help save money like Coupons and Prices are seeing the most usage
However, Local Prices and Nutritional Information have the highest CTR (“click through rate”) showing that those features ...
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2010 Mobile Barcode Trend Report

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This is the 2010 end of year edition of the Mobile Barcode Trend Report from ScanLife. The report gathers data showing the rapid growth in barcode scanning like QR Codes and UPC codes from mobile apps. It also includes trends from the holiday shopping season like categories of products scanned, and features most used by ScanLife users.

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2010 Mobile Barcode Trend Report

  1. 1. THE COMPLETE MOBILE BARCODE SOLUTION<br />Mobile Barcode Trend Report<br />December 2010<br />Powered By<br />
  2. 2. About This Report<br />The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both two-dimensional (2D) barcodes and UPC barcodes. Some charts, like scans from ScanLife generated QR Codes, also include data from third party barcode applications. The 2D barcodes scanned may have been generated on the ScanLife Platform, or from 3rd party generators. Unless otherwise noted, the data was collected globally over a period from October 1st, 2010 to December 31st, 2010.<br />6<br />
  3. 3. Report Overview<br />Mobile barcode scanning is growing rapidly with a 1600% increase in 2010<br />Traffic doubled in the 4th quarter driven by a significant increase in 1D scans<br />Everyday products like food and personal care continue to make up a large portion of UPC scanning<br />Demographics among women and the 35-54 age group increased showing a move toward mainstream<br />Android users continue to lead adoption<br />
  4. 4. Rapid Growth in Mobile Barcode Scanning<br />Key Takeaways:<br /><ul><li>2010 saw a 1600% increase in overall traffic
  5. 5. Traffic doubled since in the 4th quarter which was driven by UPC scanning during the holiday shopping season and 2D scans from large retail campaigns
  6. 6. The largest scan days were November 26th (“Black Friday”) and December 25th (Christmas Day)
  7. 7. On average, a unique user scans 2-3 barcodes per month</li></li></ul><li>1D Scans Grow in Q4<br />Key Takeaways:<br /><ul><li>The 4th quarter showed a more significant increase in 1D scans driven by holiday shopping
  8. 8. Survey Result: 57% stated that they had used their mobile devices for scanning during the holiday season </li></li></ul><li>Wide Variety of Categories from UPC scans<br />Key Takeaways:<br /><ul><li>Everyday products continue to make up a large portion of UPC scanning, and Grocery took the number one spot from Health & Beauty.
  9. 9. However, Books and Electronics are being purchased more frequently through the mobile web.</li></li></ul><li>Most Popular “Shopper” Features<br />Key Takeaways:<br /><ul><li>People are interested in a variety of content to enhance their shopping experience
  10. 10. Features that help save money like Coupons and Prices are seeing the most usage
  11. 11. However, Local Prices and Nutritional Information have the highest CTR (“click through rate”) showing that those features are of great interest when available </li></ul> <br /><ul><li>Survey Result: The top reasons to scan barcodes are: price comparisons (81%), product reviews (63%), and to receive special offers (63%).</li></li></ul><li>North America Leading Growth<br />Key Takeaways:<br /><ul><li>Traffic continues to be predominantly from North America because of UPC barcode scanning
  12. 12. At a country level, South Korea, Ireland, and Mexico broke into the top 10 driven by local 2D barcode campaigns in those areas
  13. 13. In the United States, Virginia and Minnesota were added to the top 10 list</li></li></ul><li>Demographics of Users Vary Widely<br />Key Takeaways:<br /><ul><li>The number of females scanning has increased 13% since the last report indicating that the technology continues to move beyond the early adopter user
  14. 14. The 35-54 age group increased 25%, also showing a more mainstream audience</li></ul> <br />Note: Demographic data is representative and based on a voluntary user survey from the ScanLife application<br />
  15. 15. Android Users Leading Adoption<br />Key Takeaways:<br /><ul><li>Android continues to grow as the leading OS with over half the scans, mainly taking share from BlackBerry
  16. 16. iPhone increased 20% from the previous report
  17. 17. The top 5 devices remained consistent apart from the Droid X which took the number four spot from the BlackBerry 9700</li></li></ul><li>Contact Us<br />Activate a ScanLife account at www.scanlife.com<br /> Contact us:<br /> P: (212) 278-0178<br />info@scanbuy.com<br />Scan this code to receive the full report by email.<br />Text SCAN to 43588 or go to www.getscanlife.com to download for free.<br />

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