Select Campaign Examples
Using OS Detections to Drive App Downloads
Mars
Goal:
Social Sharing
Strategy:
App Awareness

Value for the user

 Easy a...
Smart Code - Language Detection
Campbell’s
Goal:
Drive
Conversions
within Hispanic
Demo
Strategy:
Multilingual
Code
Media:...
Product Education to Close Sales
Staples
Goal:
Increase
conversion

Value for the end-user

Strategy:
Product Info

 Prod...
Using QR to Drive mCommerce
Hasbro
Goal:
Increase Sales
Strategy:
Special Offer

Media:
Movie Theater
Display

Value for t...
Using QR to Drive mCommerce
Chevrolet
Goal:
Increase Sales
Strategy:
Product
Awareness
Media:
Print

Value for the end-use...
QR Code/NFC Combo Enhances Event Experience
Topps
Goal:
Engage Fans
Strategy:
FanFest
Contest
Media:
Giant Baseball
Cards
...
Using QR Codes as a Digital “Lost and Found”
Barkcode
Goal:
Help Find Lost
Pets

The collars provide support
especially du...
Strengthen Your Social Media Presence
Crystal Light
Goal:
Social Media
Awareness
Strategy:
Connect to
Facebook
Media:
Prin...
Product Education to Close Sales
Dove Mexico
Goal:
Brand
Awareness
Strategy:
Product Info
Media:
OOH

The code directed to...
Reward People for Taking Action
Bloomingdales
Goal:
Drive sales

Outdoor

8.5%

Strategy:
Promotion

Of those who engaged
...
Promote Mobile App Download
SeaWorld
Goal:
Increase
Mobile App
Downloads

Strategy:
Park
Information
Media:
Signs

The cod...
Create an Integrated Mobile Experience
Taco-Bell
Goal:
Community
building
Strategy:
Brand
connection

TV
Social
Media

Pac...
Placement and Context
Sonic
Goal: Value for the end-user
Campaign  Vote on and donate to various
awareness
teacher projec...
Engagement through Multi-Touch Points
Starbucks
Goal:
Drive
conversions
Strategy:
Product
information
Media:
Packaging

Va...
Product Education to Close Sales
Gillette
Goal:
Increase
conversion
Strategy:
Product Info

*Strong Call to Action*

Value...
Product Education to Close Sales
HP
Goal:
Increase
conversion
Strategy:
Product
information
Media:
Packaging

Value for th...
Euro Cup Consumer Engagement
Coca-Cola
Goal:
Community
Building

Value for the end-user

Strategy:
Brand
Connection

 Fol...
Using 1D to Connect with Audience
Frito Lay
Goal:
Rebranding
Strategy:
Consumer
education
Media:
Packaging

Value for the ...
Creating Dynamic Experiences
Ford
Goal:
Create Buzz

ScanLife Smart Code technology allowed
customers to collect different...
Improving Customer Experience
Enterprise
Goal:
Enhance Brand
Experience
Strategy:
Product
Information
Media:
Flyer

Value ...
Advanced Menu Code Utilization
ŠKODA
Goal:
Product
Information
Strategy:
Mobile Landing
Page
Media:
Print

Value for the e...
Trade Show Awareness
New York International Auto Show
Goal:
Event
Promotion
Strategy:
Discount
Media:
Print

Value for the...
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Select Campaign Examples from ScanLife

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Select Campaign Examples from ScanLife

  1. 1. Select Campaign Examples
  2. 2. Using OS Detections to Drive App Downloads Mars Goal: Social Sharing Strategy: App Awareness Value for the user  Easy access to app download  Share photos via social media Value for the business Media:  Strengthen social media In-Store presence  Generate campaign buzz  Increase app downloads
  3. 3. Smart Code - Language Detection Campbell’s Goal: Drive Conversions within Hispanic Demo Strategy: Multilingual Code Media: Shelf Talkers POP Display Call to Action: For Recipes Para Recetas Value for the business  Personalize content language delivery by detecting the user’s device language settings first Deliver English and Spanish content from one code
  4. 4. Product Education to Close Sales Staples Goal: Increase conversion Value for the end-user Strategy: Product Info  Product Information  Buy now option  Customer reviews  Additional Product Accessories Media: In-Store Value for the business  Mcommerce  Product education  Campaign awareness
  5. 5. Using QR to Drive mCommerce Hasbro Goal: Increase Sales Strategy: Special Offer Media: Movie Theater Display Value for the end-user  Product discount  Buy now option  Product reviews Value for the business  Increase sales  Product education  Campaign awareness
  6. 6. Using QR to Drive mCommerce Chevrolet Goal: Increase Sales Strategy: Product Awareness Media: Print Value for the end-user  Vehicle information  Video gallery  Product reviews  Price quotes Value for the business  Increase sales  Track consumer behavior  Campaign awareness
  7. 7. QR Code/NFC Combo Enhances Event Experience Topps Goal: Engage Fans Strategy: FanFest Contest Media: Giant Baseball Cards Value for the end-user  Chance to win Topps prizes Value for the business  Position brand as innovative and engaging  Promote Big League Minis: new product  Collect emails for outreach
  8. 8. Using QR Codes as a Digital “Lost and Found” Barkcode Goal: Help Find Lost Pets The collars provide support especially during disasters such as hurricanes, floods, earthquakes etc. Strategy: Pet Information Media: Pet Collars Each code connects users to a variety of information on the specific pet:  Owner contact details  Vet/Medical info  Option to send text to owner  Share current location
  9. 9. Strengthen Your Social Media Presence Crystal Light Goal: Social Media Awareness Strategy: Connect to Facebook Media: Print The code directly connected users to the official Crystal Light Facebook page
  10. 10. Product Education to Close Sales Dove Mexico Goal: Brand Awareness Strategy: Product Info Media: OOH The code directed to a menu of consumer options like product tips, contact information and more.
  11. 11. Reward People for Taking Action Bloomingdales Goal: Drive sales Outdoor 8.5% Strategy: Promotion Of those who engaged with the QR code scanned outside the store, reengaged inside the store Media: Print OOH Catalogs In Store
  12. 12. Promote Mobile App Download SeaWorld Goal: Increase Mobile App Downloads Strategy: Park Information Media: Signs The codes produced 20,000 app downloads in a six week period
  13. 13. Create an Integrated Mobile Experience Taco-Bell Goal: Community building Strategy: Brand connection TV Social Media Packaging Mobile Site Radio Media: Packaging In-Store POP Website Digital Ads Value for the end-user…  Belonging to a community  Participation to exclusive events
  14. 14. Placement and Context Sonic Goal: Value for the end-user Campaign  Vote on and donate to various awareness teacher projects Strategy:  Exclusive video content Customer  Share via social media engagement Media: Packaging Value for the business  Facilitate charity (Limeades for Learning)  Drive awareness to campaign  Increase social traffic Placed on millions of Sonic cups at more than 3,500 drive-ins nationwide
  15. 15. Engagement through Multi-Touch Points Starbucks Goal: Drive conversions Strategy: Product information Media: Packaging Value for the end-user  Video demonstrations  Vote and share their favorite coffee roast  Conveniently shop online via mobile  Locate the nearest store
  16. 16. Product Education to Close Sales Gillette Goal: Increase conversion Strategy: Product Info *Strong Call to Action* Value for the end-user  Video series  Buy now option  Product reviews Media: Print Value for the business  Mcommerce  Product education  Campaign awareness
  17. 17. Product Education to Close Sales HP Goal: Increase conversion Strategy: Product information Media: Packaging Value for the end-user  Up-to-date news  Tips & tricks Value for the business  New communication channel  Connection at point of purchase
  18. 18. Euro Cup Consumer Engagement Coca-Cola Goal: Community Building Value for the end-user Strategy: Brand Connection  Follow on social media  Exclusive video  Easy access to app download Media: Packaging Value for the business  Build a community of brand ambassadors  Leverage social networks  Build consumer insights
  19. 19. Using 1D to Connect with Audience Frito Lay Goal: Rebranding Strategy: Consumer education Media: Packaging Value for the end-user  Exclusive video  Recipes  Nutritional info
  20. 20. Creating Dynamic Experiences Ford Goal: Create Buzz ScanLife Smart Code technology allowed customers to collect different “badges” by scanning multiple codes to receive prizes. Strategy: Gamification Media: PoS Material Value for the end-user  Discover new products  Entertainment  Rewards
  21. 21. Improving Customer Experience Enterprise Goal: Enhance Brand Experience Strategy: Product Information Media: Flyer Value for the end-user  Rent a car  Special deals and discounts  Call customer service  Guide to find local restaurants, shopping, hotels etc.
  22. 22. Advanced Menu Code Utilization ŠKODA Goal: Product Information Strategy: Mobile Landing Page Media: Print Value for the end-user  Locate nearest dealership  Read a brochure  Watch video  Call customer service  ‘Like’ on Facebook
  23. 23. Trade Show Awareness New York International Auto Show Goal: Event Promotion Strategy: Discount Media: Print Value for the end-user  Discount on event ticket  Show map  Photo galleries

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