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SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11

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Slide presentation at SocialFresh, Facebook Masters Training - Tampa, Florida 2/21/11. Presented by SayItSocial. Ty Downing & Nathan Snell.

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SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11

  1. 1. Corporate social media consulting, training & tools<br />
  2. 2. HELLO<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />Nathan Snell – VP Technology<br />@NathanSnell<br />
  3. 3. Page Building: Tabs and Add-ons<br />
  4. 4. Page Building: Tabs and Add-ons<br />What You’ll Learn<br />
  5. 5. page is replacing both blogs and corporate web sites as the primary means of engaging customers and promoting products and services.<br />
  6. 6. Does your page stand out?<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. conversion…<br />
  15. 15. No conversion…<br />
  16. 16.
  17. 17.
  18. 18. Use new tools to leverage this coolness…<br />
  19. 19. Including launching a Contest…<br />
  20. 20. Step 1<br />Step 2<br />Step 3<br />Sign-up form/coupon = CONVERSION!<br />“Like-Gate”<br />Call to action<br />
  21. 21. Awkward pause…<br />
  22. 22. Why Use Applications in Facebook?<br />
  23. 23. Less Is More<br /><ul><li>68% less traffic to the second tab
  24. 24. Plan Additional Tabs
  25. 25. Plan Tab Content</li></li></ul><li>Less Is More<br />
  26. 26. Less Is More<br />
  27. 27. One Thing Every Tab Should Have<br />
  28. 28. One Thing Every Tab Should Have<br />
  29. 29. One Thing Every Tab Should Have<br />
  30. 30. The State of Custom Tabs<br /><ul><li>Static FBML is Non-Dynamic
  31. 31. Static FBML Applications discontinued </li></ul>March 11, 2011<br /><ul><li>Static FBML Being Replaced by Custom </li></ul>Applications<br /><ul><li>What You Need to Know About iFrameApps</li></li></ul><li>Getting The Most Out of Tabs<br /><ul><li>Contests / Sweepstakes
  32. 32. Polls
  33. 33. Exclusives
  34. 34. Photo Contests
  35. 35. Coupons
  36. 36. Quizzes
  37. 37. Gifts / Items
  38. 38. Share Messages
  39. 39. Slideshows
  40. 40. Integrated Marketing</li></li></ul><li>Viral Possibilities<br /><ul><li>Like-Gate
  41. 41. Require Like
  42. 42. Share Prompt
  43. 43. Auto Share
  44. 44. Application Alerts
  45. 45. Requests
  46. 46. Lead Generation
  47. 47. Photo Contests
  48. 48. Facebook Comments
  49. 49. Facebook Likes Plugin</li></li></ul><li>App Tools<br />
  50. 50. Corporate social media consulting, training & tools<br />700 Military Cutoff Rd. Suite 231<br />Wilmington, NC, 28405<br />910.332.4163 <br />

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