Internet Usage Insights, Kenya  Q2, 2010 Synovate pan-Africa
Internet ad expenditure grows faster than other media Global advertising expenditure trends. Source: ZenithOptimedia
Internet access from cyber café‘s drops 6 points from the previous quarter Base: 2.2m (Past 4 weeks Internet Users) This i...
Low frequency internet users increase their usage Base: 2.2m (Past 4 weeks Internet Users) Those internet users on the bot...
Time spent on the internet is increasing among users Base: 2.2m (Past 4 weeks Internet Users) There is an increase in time...
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Kenya Internet Usage Insights - 2010 Research by Synovate

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This is a Synovate presentation reflecting internet usage in kenya in Q2, 2010.

Research revealed:
a) Kenya has over 2 million registered users on Facebook and growing.
b) Email is being discarded in favour of social networks like Facebook and Twitter by new Internet users in Kenya. One quarter of Kenyans who are online do not have email addresses.
c) 79% of Kenya’s Internet users are members of Facebook.
d) Daily and weekly internet usage in Kenya doubled during periods 2008 and 2009, whereas monthly usage grew by over 80% in the same period.
e) Kenyan Internet users spend approximately 70 minutes online during each visit.

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Kenya Internet Usage Insights - 2010 Research by Synovate

  1. 1. Internet Usage Insights, Kenya Q2, 2010 Synovate pan-Africa
  2. 2. Internet ad expenditure grows faster than other media Global advertising expenditure trends. Source: ZenithOptimedia
  3. 3. Internet access from cyber café‘s drops 6 points from the previous quarter Base: 2.2m (Past 4 weeks Internet Users) This is likely from the drop of internet access rates and the increase in bandwidth available across the country. Safaricom’s heavy advertising campaign promoting mobile internet access has contributed to this, and it is projected that mobile web will grow fast in the coming months
  4. 4. Low frequency internet users increase their usage Base: 2.2m (Past 4 weeks Internet Users) Those internet users on the bottom quartile regarding frequency of access show a significant jump in usage
  5. 5. Time spent on the internet is increasing among users Base: 2.2m (Past 4 weeks Internet Users) There is an increase in time spent on the internet, mainly due to the drop in cost of internet access

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