Me @ Web
Personal Brands & Identity
Natasha Friis Saxberg
  Partner at Webcom ApS - fine web since 1996.
Co-author of the Danish Twitter book “Twitter
- mass c...
STATUS QUO
TOP 100 CEOs
 2 twitter accounts
13 LinkedIn profiles
19 Facebook pages
       0 blogs
               Source www.uberceo.co...
CORPORATE BARRIER

    CONTROL
IT´S ALL ABOUT
WE RELATE TO PEOPLE
    NOT BRANDS
ROLE MODELS
LISTEN & RESPOND
AUTHENTICITY
TRANSPARENT
ACTIVITY
PREFERRED MEDIA




http://www.flickr.com/photos/lloydm/
FOCUS
COMMUNICATE THE VISION
AGGREGATE
RETURN ON IGNORING
WHAT IS YOUR STORY?
?
@nfsaxberg
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Me @ Web - Personal Brands And Identity by enterprise key figures at Cebit 2010

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How can key enterprise figures use social media to create a trustworthy personal brand and identity, that customers and stakeholders can relate to. This speak was held at Cebit - Webciety 2010 showing different ways of communicating an authentic and human message, tearing down the wall between an organisation and its customers.

Published in: Technology, Business
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Me @ Web - Personal Brands And Identity by enterprise key figures at Cebit 2010

  1. Me @ Web Personal Brands & Identity
  2. Natasha Friis Saxberg Partner at Webcom ApS - fine web since 1996. Co-author of the Danish Twitter book “Twitter - mass communication with140 characters” Affiliated at The Copenhagen Institute for Futures Studies Startups produced by Webcom Labs Konfect - people search & connect Mentory - global mentorship community Eksperten - largest IT community in Scandinavia (sold to IDG )
  3. STATUS QUO
  4. TOP 100 CEOs 2 twitter accounts 13 LinkedIn profiles 19 Facebook pages 0 blogs Source www.uberceo.com CEOs in the US
  5. CORPORATE BARRIER CONTROL
  6. IT´S ALL ABOUT
  7. WE RELATE TO PEOPLE NOT BRANDS
  8. ROLE MODELS
  9. LISTEN & RESPOND
  10. AUTHENTICITY
  11. TRANSPARENT
  12. ACTIVITY
  13. PREFERRED MEDIA http://www.flickr.com/photos/lloydm/
  14. FOCUS
  15. COMMUNICATE THE VISION
  16. AGGREGATE
  17. RETURN ON IGNORING
  18. WHAT IS YOUR STORY?
  19. ? @nfsaxberg

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