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Digital business natasha friis saxberg

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Product and service development, in a digital & social media world.

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Digital business natasha friis saxberg

  1. 1. Digital Business PRODUCT & SERVICE DEVELOPMENT in a digital & social media worldhttp://fuckyeahhappy.tumblr.com/post/157918828
  2. 2. presented byNATASHA FRIISSAXBERGDigital EntrepreneurCEO & Founder, GignalAffiliated at theCopenhagen Institute forFutures Studies TextWeb EntrepreneurCo-author of the DanishTwitter Book +Advisory board memberDanish Child FoundationThe Danish Finance UnionRoskilde Festival
  3. 3. Broadcasting social media buzzfor brands and events - produced by the audience. flickr/seedingchaos
  4. 4. The Twitter Book... and +1 soon.
  5. 5. Scandinavias largest IT-community.
  6. 6. Facts In A Digital World.shutterstock
  7. 7. Active Users Per MonthGlobal Use. > 1 mia. > 500 mio. > 800 mio. > 400 mio. > 175 mio.
  8. 8. Creating Business Value With Social MediaCorporations using social media in Denmark. Social Semantic. Yes No 0 35 70 66% 34%
  9. 9. Customer Recommendations.89% trust customer recommendations.29% trust TV ads. The Nielsen Company 2011 - EUROPA.
  10. 10. If You Want To Give Customers ValueRespond to their issues and complaints. 55% became a customer of a company because of their reputation for great customer service 40% began purchasing from a competitive brand because of their reputation for great customer service.Flickr/powerhouse_museum
  11. 11. The Difference Between. Closed CommunicationFlickr/sepblog
  12. 12. Versus Open Communication
  13. 13. The Power Of Networks.Metcalfe’s law10 People = 45 connections.100 people = 4.950 connections.1000 people = 499.500 connections.
  14. 14. The Digital Landscape.Tech Meets Value
  15. 15. CommunityThe Foundation.Internal & external.Virtual Teams.
  16. 16. Microblogging140 characters.#topic in focus.
  17. 17. Visual Communication.Pictures says more than a 1000 words.
  18. 18. Location based services.Situational communication with GPS.
  19. 19. What You Share Is What You Get.
  20. 20. Be The Expert!Communication in depth.
  21. 21. Cases - Business 2 Business.
  22. 22. Trans Media Presence.When Innovation Is A Corporate Value.
  23. 23. Understanding thevalue of being Nerdy.Customers wantsknowledge not ads!22.783 Likes4.474 Shares
  24. 24. Product Development & Services.Customer Collaboration.
  25. 25. Innovation & Product Development.INNOVATION RARELY COMES FROM INSIDE A COMPANY.Let your customers be creators.
  26. 26. FLUKE.Test and measurement equipment - supporting specialists.
  27. 27. NerdCommunity.Ask & AnswerDiscuss & Develop
  28. 28. Caterpillar - a movement.CAT is not a company or a product - it’s a lifestyle.
  29. 29. Social Media Is Not A LayerIt’s a cross-company platform - creating a real-time feedback loop.
  30. 30. storiesdistribution channels
  31. 31. Social Media Is Not The Futureit’s our present.
  32. 32. ?@saxbergnatasha@saxberg.dk natasha.saxberg.dk gignal.com +45 23901797

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