Digital business natasha friis saxberg

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Product and service development, in a digital & social media world.

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  • If you want to make a customer feel valued, don’t give them rewards, simply respond to their issues and complaints\n\nAgain and again as we analyse the results from Wave 6 we see the power of social media to create loyalty. What is even more apparent is amongst influencers, those people who often talk about the category, we can see that it not only drives loyalty it creates desire for the brand too (See Figure 20). Responding to a customer’s problem is a natural behaviour for a truly social brand and consumers clearly respect and respond to this\n\n
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  • eksponentiel stigning\n
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  • What works and what does not?\n\nrecognition, activity, spam?\n\n
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  • Visual Value. \nEasy To Watch And Understand.\nEASY TO SPREAD.\n
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  • link juice\n
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  • Distribution of stories and conversations.\n
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  • Social Media = feedback lool\n
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  • share them\n
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  • Digital business natasha friis saxberg

    1. 1. Digital Business PRODUCT & SERVICE DEVELOPMENT in a digital & social media worldhttp://fuckyeahhappy.tumblr.com/post/157918828
    2. 2. presented byNATASHA FRIISSAXBERGDigital EntrepreneurCEO & Founder, GignalAffiliated at theCopenhagen Institute forFutures Studies TextWeb EntrepreneurCo-author of the DanishTwitter Book +Advisory board memberDanish Child FoundationThe Danish Finance UnionRoskilde Festival
    3. 3. Broadcasting social media buzzfor brands and events - produced by the audience. flickr/seedingchaos
    4. 4. The Twitter Book... and +1 soon.
    5. 5. Scandinavias largest IT-community.
    6. 6. Facts In A Digital World.shutterstock
    7. 7. Active Users Per MonthGlobal Use. > 1 mia. > 500 mio. > 800 mio. > 400 mio. > 175 mio.
    8. 8. Creating Business Value With Social MediaCorporations using social media in Denmark. Social Semantic. Yes No 0 35 70 66% 34%
    9. 9. Customer Recommendations.89% trust customer recommendations.29% trust TV ads. The Nielsen Company 2011 - EUROPA.
    10. 10. If You Want To Give Customers ValueRespond to their issues and complaints. 55% became a customer of a company because of their reputation for great customer service 40% began purchasing from a competitive brand because of their reputation for great customer service.Flickr/powerhouse_museum
    11. 11. The Difference Between. Closed CommunicationFlickr/sepblog
    12. 12. Versus Open Communication
    13. 13. The Power Of Networks.Metcalfe’s law10 People = 45 connections.100 people = 4.950 connections.1000 people = 499.500 connections.
    14. 14. The Digital Landscape.Tech Meets Value
    15. 15. CommunityThe Foundation.Internal & external.Virtual Teams.
    16. 16. Microblogging140 characters.#topic in focus.
    17. 17. Visual Communication.Pictures says more than a 1000 words.
    18. 18. Location based services.Situational communication with GPS.
    19. 19. What You Share Is What You Get.
    20. 20. Be The Expert!Communication in depth.
    21. 21. Cases - Business 2 Business.
    22. 22. Trans Media Presence.When Innovation Is A Corporate Value.
    23. 23. Understanding thevalue of being Nerdy.Customers wantsknowledge not ads!22.783 Likes4.474 Shares
    24. 24. Product Development & Services.Customer Collaboration.
    25. 25. Innovation & Product Development.INNOVATION RARELY COMES FROM INSIDE A COMPANY.Let your customers be creators.
    26. 26. FLUKE.Test and measurement equipment - supporting specialists.
    27. 27. NerdCommunity.Ask & AnswerDiscuss & Develop
    28. 28. Caterpillar - a movement.CAT is not a company or a product - it’s a lifestyle.
    29. 29. Social Media Is Not A LayerIt’s a cross-company platform - creating a real-time feedback loop.
    30. 30. storiesdistribution channels
    31. 31. Social Media Is Not The Futureit’s our present.
    32. 32. ?@saxbergnatasha@saxberg.dk natasha.saxberg.dk gignal.com +45 23901797

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