2013
Mobile Design
Trends
More simple typeface Bigger font
+
Clear
lettering
=
Different feel
!!!
Fewer Clicks, More Gestures
the Swipe
t h e
Tap &
Hold
the
Pinch
will be more importance…
Bigger Controls & More Color
Using bigger controls – Make interaction simpler
 Blue is the most
dominant color.
Bigger Controls & More Color
 Many other schemes
will be explored
Breathe to read
More empty space between elements & texts
 More breathing room
 Focus more on important content
Flat vs. Skeuomorphism
 Skeuomorphism designs
are beautiful, but
difficult
 Flat design is good at
streamlining designs ...
Native, Native, Native “The biggest mistake
we made with our
Facebook app was over
relying on HTML5”-
Mark Zuckerberg
Native
 Enrich user experience
 Maintain better performance
 Promote access to new OS
innovations & to OS API
Summary
 Clear look and easy to use
 Use more gestures
 Keep your app responsive
 Flat or Realistic design
 Follow OS...
Savvycom JSC.
A: No. 309, N09-B1 Building
Dich Vong new urban area
Hanoi, Vietnam
P/F: +84 4 2221 4039
W: www.savvycomsoft...
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The Tendency of Mobile Designs in 2013

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Even when you created excellent Mobile designs in 2012, these slides might still be worth for you to read, as by the time you think you should change or update new styles, the new mobile design trends are already here !


Savvycom is an international software development company specializing in mobile and web solutions. Our team is the combination of experienced IT consultants and software engineers from Germany and Vietnam.

Specialties:
Internet and Online Solution, Web/ Mobile Design, Web App Development, Mobile App Development, iPhone, iPad, Android, Windows Phone and Blackberry Development

Check out our SERVICES for more details on the networks below :
W: http://www.savvycomsoftware.com
L : http://linkedin.com/company/savvycom
F : http://www.facebook.com/savvycom
T : https://twitter.com/savvycom

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  • The road ahead…
  • By simplifying the interfaces — by maintaining simple design — our use of typefaces becomes increasingly important. Clear lettering is extremely important on mobile devices. But the typeface is also very much part of that interface. A heavier typeface creates a different look and feel than its lighter counterpart. That’s why it’s so important to play with the design to make it simple.
  • What we’re now seeing is less use of clickable buttons and an increase in other movements. We are witnessing an evolution. As we come to understand touch interfaces, we can design more specifically for mobile devices. The button — the framework containing a contrasting color and text — will continue to exist as an isolated “call for action”.The swipe, the pinch, and the tap-and-hold will increase in their importance. Very soon, we’ll start scrolling through pages simply by tilting the device.
  • - Bigger is better. Smaller controls no longer grab eyeballs, or fingers. When you use bigger controls, you not only adapt a minimalistic design, you also make interaction simpler. That’s the reason why an increasing number of app developers are using larger controls for interaction. They simplify the interface and put the user in control.- Blue is the most dominant color for all apps out on the market and it is time to explore other color schemes such as softer/lighter colors, pastel colors, metallic colors and black, white and gray.
  • A normal mistake is to fit a lot of content on a page. Layouts with more empty space between elements and texts gives the user more breathing room and allows the user to focus on the important content. To much content on the same page = less chance that any of the content will be read.
  • Skeuomorphism refers to a design approach in which design cues are taken from the reality, like, turning a page in an e-book app with the page roll-over effect. Skeuomorphism has been criticized since long for underutilizing the capabilities of smartphone devices by forcing them to imitate the behaviour of a physical object.
  • In the near future, native apps will benefit enormously from web technologies such as HTML5.Web technologies are not yet seamless enough, or fast enough, and I don’t see that happening in 2013. If you really want that Wow Experience on your mobile app, it needs to be native.
  • The Tendency of Mobile Designs in 2013

    1. 2013 Mobile Design Trends
    2. More simple typeface Bigger font + Clear lettering = Different feel !!!
    3. Fewer Clicks, More Gestures the Swipe t h e Tap & Hold the Pinch will be more importance…
    4. Bigger Controls & More Color Using bigger controls – Make interaction simpler
    5.  Blue is the most dominant color. Bigger Controls & More Color  Many other schemes will be explored
    6. Breathe to read More empty space between elements & texts  More breathing room  Focus more on important content
    7. Flat vs. Skeuomorphism  Skeuomorphism designs are beautiful, but difficult  Flat design is good at streamlining designs & making app faster and more functional
    8. Native, Native, Native “The biggest mistake we made with our Facebook app was over relying on HTML5”- Mark Zuckerberg
    9. Native  Enrich user experience  Maintain better performance  Promote access to new OS innovations & to OS API
    10. Summary  Clear look and easy to use  Use more gestures  Keep your app responsive  Flat or Realistic design  Follow OS Human Interface Guidelines
    11. Savvycom JSC. A: No. 309, N09-B1 Building Dich Vong new urban area Hanoi, Vietnam P/F: +84 4 2221 4039 W: www.savvycomsoftware.com E: contact@savvycom.vn F: www.facebook.com/savvycom L:

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