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By Esther Alonso – Eldiario.es
Launched in the middle of the financial crisis with no big investors eldiario.es has developed a community based journalism model reaching mainstream audiences with scarce resources. The key business innovation is our membership program and the technology behind it. More than 20.000 readers support us in order to strengthen our editorial and economic independence. But it is not a paywall, people do not pay to read the news, they pay for the information to be freely spread and thus gain social impact.