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Building Loyal Communities. Monetizing Responsibly


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By Esther Alonso –

Launched in the middle of the financial crisis with no big investors has developed a community based journalism model reaching mainstream audiences with scarce resources. The key business innovation is our membership program and the technology behind it. More than 20.000 readers support us in order to strengthen our editorial and economic independence. But it is not a paywall, people do not pay to read the news, they pay for the information to be freely spread and thus gain social impact.

Published in: Marketing
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Building Loyal Communities. Monetizing Responsibly

  1. 1. Esther Alonso Marketing and Development Director @estheralone
  2. 2. @estheralone
  3. 3. @estheralone May 2012Today
  4. 4. @estheralone
  5. 5. @estheralone
  6. 6. Our partners in crime
  7. 7. @estheralone
  8. 8. @estheralone 35% of income coming from members Members income rate grow faster than ads, even when our audience is x6 in 4 years
  9. 9. @estheralone It is not all about traffic
  10. 10. @estheralone Campaigning & nurturing Content disseminator Marketing and fundraising Multiplatform integration Customized Legal and financial reports Payments and billings Data hub
  11. 11. @estheralone This is ready to share. We are ready to share @estheralone