BabyCare Products Market in India

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A brief analysis of the BabyCare products Retail market in India

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BabyCare Products Market in India

  1. 1. Baby care Products Market in <br />India<br />By <br />Saurabh Goel<br />
  2. 2. Contents<br />India and Retail<br />Baby care products market<br />Major National Brands<br />Major National Retailers<br />SWOT<br />Conclusion<br />
  3. 3. India and Retail<br />India recorded a gross domestic product (GDP) growth rate of 6.7 per cent in rupee terms during the year 2008–09.<br />Indians can spend over $30,000 per year on conspicuous consumption<br />During 2007-08 the per capita income rose 33% over 2003-04. The consumption level grew by 22% from INR 14,011 in 2003-04 to INR 17,107 in 2007 <br />The aggregate personal disposable income of the entire population went up by 57% between 2003 and 2008. <br />Disposable incomes are expected to rise at 8.5% till 2015<br />The median age of 23 years, opposed to the world median age of 33, sets the emerging young India apart.<br />
  4. 4. India and Retail<br />Only about 5%-6% of total $385 billion retail industry is currently organised<br />Retail revenues are expected to reach $460 billion by 2010-2011 with the organised sector contributing $41 billion by 2012-2013<br />The industry is expected to grow at rate of 19% over the next 5 years with organised retail increasing to 7% by 2012-2013<br />FDI norms currently allow 100% investment in Cash & Carry format with up to 51% investment in Single Brand Retail formats <br />JV, Franchising, Cash & Carry, Strategic Alliances, Manufacturing and Distribution Centers are some of the routes used to enter the Indian market<br />The favorable retail climate led to India being ranked as No.1 in the 2009 Global Retail Development Index by AT Kearney<br />
  5. 5. Baby care products market<br />
  6. 6. Baby care products market<br />According to an AC Nielson survey, the education and/or welfare of the children is still one of the biggest concerns for the average Indian<br />
  7. 7. Baby care products market<br />Baby hair care, skin care and toiletries market worth INR 5.89 billion<br />Expected to grow to INR 10.92 billion by 2012<br />Combined with baby foods sector is worth INR 15 billion growing at 17% <br />
  8. 8. Baby care products market<br />Baby apparels industry worth INR 35 billion<br />Famous brands include Lilliput, Ginni and Johnny, others<br />Less focused sector of Travel aids, furniture, toys and many others<br />Total market could therefore be worth well over INR 50 billion ($1.14 billion) <br />
  9. 9. Major National Brands<br />
  10. 10. Major National Retailers<br />
  11. 11. Major National Retailers<br />
  12. 12. SWOT Analysis<br />
  13. 13. Conclusion<br />The people of not only India but every part of the world always want the best for their children <br />“Parents were much more willing to substitute name brands with store brands for themselves than for their children; in fact respondents with children ranked baby products as the category for which they would be least willing to switch” – Interbrand on effects of Recession<br />Opportunity lies in scope of improvement and expansion in this industry <br />Foreign companies looking to come in <br />Not much involvement by Tata’s, Reliance and Future Group <br />
  14. 14. References<br />https://www.cia.gov/library/publications/the-world-factbook/geos/in.html as on November 13, 2009<br />“The Retailer”, Ernst & Young internal Publications, January 2009 Edition <br />http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Garments-/-Textiles/Kids-wear-market-growing-healthy-and-fast/articleshow/5178446.cms as on November 13, 2009<br />http://businesstoday.intoday.in/index.php?option=com_content&task=view&id=9938&sectionid=4&issueid=48&Itemid=1 as on November 13, 2009<br />http://www.commodityonline.com/news/India-still-tops-consumer-confidenceNielson-Survey-22605-3-1.html as on November 13, 2009<br />http://www.business-standard.com/india/news/kitbaby-care-market-in-india-2008/334451/ as on November 13, 2009<br />http://babycare.headlinesindia.com/baby-brands/ as on November 13, 2009<br />http://www.allardpartners.com/upload/documents/allard/case%20studies/NestleAGF.pdf as on November 13, 2009<br />http://www.bonnebabycare.com/about-us.html as on November 13, 2009<br />http://www.lifestylestores.com/pages/about_us.htm as on November 13, 2009<br />http://en.wikipedia.org/wiki/Mothercare as on November 13, 2009<br />http://economictimes.indiatimes.com/News/News-By-Industry/Services/Property-/-Cstruction/Mothercares-India-ops-get-DLF- push/articleshow/4987941.cms?curpg=1 as on November 13, 2009<br />http://www.reuters.com/article/pressRelease/idUS199050+20-Apr-2009+PRN20090420 as on November 13, 2009 <br />“Consumer spending in a recession”, Interbrandpublication<br />

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