The Digital Leadership Institute offers courses in Digital Marketing in Bangalore, India. The courses include Social Media Marketing, Search Engine Marketing- Google Adwords and Analytics. The trainers have 10+ years of experience in Digital Marketing and the price of the courses is one of the lowest. Find out more about these courses from http://digitalmarketing-course.unspunmarketing.com/

1. Digital
Leadership
Institute
- An Overview
Powered By

2. Background

3. Copyright @. Unspun Consulting Group
• Why Unspun Consulting is starting the course?
Why DLI?
Marketers today are increasingly inclined to using digital marketing in
their marketing strategy. However, most of them lack the knowledge to
make it effective enough to have a positive impact on their revenue. We
at Unspun would like to share our expertise, knowledge and ideas on
marketing and show today’s marketers how digital marketing can have
an impactful course in their strategy.

4. Goals

5. Copyright @. Unspun Consulting Group
• To share Unspun’s experience and resources to create a
better digital marketing eco system in India.
• To create an ecosystem of digital marketers for them to
leverage the current employment trends.
• To introduce affordable digital marketing certification courses
to different colleges to facilitate college students to have a
strong background before their employment.
Goals of DLI

6. Candidates for the Institute

7. Copyright @. Unspun Consulting Group
• Marke'ng
Skills
Development
• Knowledge
to
Manage
Marke'ng
in-­‐house
• Networking
with
Start
Ups
Entrepreneurs
• Cer'fica'on
in
Digital
Marke'ng
• Real
Life
Marke'ng
Strategy
• Job
opportunity
in
a
start
up
Students
in
College
• Enhance
Marke'ng
Knowledge
• Career
Growth
Working
Professionals
Benefits of Taking the Courses

8. Course Details

9. Copyright @. Unspun Consulting Group
Modules
Social
Media
Marke'ng
• Basics
of
SMM
• Facebook
• LinkedIn
• TwiNer
• Social
Media
Course
• Online
&
hard-­‐
copy
materials
included
Google
Adwords
• Basics
of
PPC
• Keyword
Research
• Ad
Op'miza'on
• Report
Analysis
• Google
Adwords
Course
• Online
&
hard-­‐
copy
materials
included
Google
Analy'cs
• Basics
of
Analy'cs
Tools
• GA
Setup
&
Metrics
• Goals
&
Funnels
• Google
Analy'cs
Course
• Online
&
hard-­‐
copy
materials
included
Consolidated
Course
• Starts
from
basics
of
Digital
Marke'ng
• Includes
SMM,
Adwords
&
Analy'cs
• Detailed
Analysis
of
Reports
• Online
&
hard-­‐
copy
materials
included
Note:
• All the courses include hands on training
• Course size is small to maximize teacher-student engagement
• Opportunity to circulate CV in the start up network
• Certificate is awarded after successful completion of course and passing an exam

10. Copyright @. Unspun Consulting Group
Social Media Course Content
• Paid Social Media - Facebook, LinkedIn and Twitter Paid ads.
• How to create, manage, optimize and analyze the ads.
• Organic Social Media Marketing - How to Use Facebook, Google
Plus, Pinterest, Twitter and LinkedIn to leverage your Digital
Marketing
• Blogging and Social Media Promotions & Engagements utilizing
Content Distribution Sites
• Pinterest & Instagram - How to capture and engage relevant
audience to improve your Digital Presence.
• YouTube - How to create engaging Videos in
Youtube and increase your share of voice
• Intensive real life case study solving & assignments
• 8 hours of practical hands on training

11. Copyright @. Unspun Consulting Group
Google Adwords Course Content
• Introduction to Pay per Click, how PPC Works & Different PPC
Mediums.
• Search & Display Campaigns Creations & thought-process
• Keyword Match Type & Keyword Planner Tool
• PPC Metrics along with an understanding of CPC to CPM to CPA
based account
• Bidding & Optimization Technique
• Account Set-Up & Campaign Structuring
• Generating Client PPC Proposals
• Basics of Conversion Tracking
• Remarketing, Video & Mobile PPC Marketing
• Intensive real life case study solving & assignments
• 8 hours of practical hands on training

12. Copyright @. Unspun Consulting Group
Google Analytics Course Content
• Different Analytics Tools used in Online Industry
• Introduction to Google Analytics Tool
• Understanding of the Dashboard & Metrics
• Google Analytics URL Builder & Auto-tagging
• Linking Google Adwords with Google Analytics
• User Manager features & benefits
• Integrating & Understanding Social Media Metrics
• First Party cookies, Domains, Sub-Domains Explained
• Goals & Funnels set-up and its benefits
• E-commerce Tracking Code & Usage
• Custom Reports & Advance Segmentation
• Important Metrics for Measuring Success
• Intensive real life case study solving & assignments
• 8 hours of practical hands on training

13. Copyright @. Unspun Consulting Group
Consolidated Course Content
• Basics of Digital Marketing
• Basics and advanced PPC
• Basics and advanced Analytics
• Basics of SEO, Social Media, Email
• Tools & Channels of Digital Marketing
• Holistic view of marketing & how digital marketing would
benefit
• How to create marketing strategy and include digital
marketing effectively in it
• Intensive real life case study solving & assignments
• 10 hours of practical hands on training

14. Copyright @. Unspun Consulting Group
Pricing & Duration
Social
Media
Marke'ng
Rs.20,000
20
Hours
Google
Adwords
Rs.20,000
20
Hours
Google
Analy'cs
Rs.20,000
20
Hours
Consolidated
Course
Rs.45,000
30
Hours
Note:
• 20 Hours would include 12 Hours of Theory & 8 Hours of Practical
• 20 Hours course would tentatively be completed in 3 weeks.
• 30 Hours would include 20 Hours of Theory & 10 Hours of Practical
• 30 Hours course would tentatively be completed in 4 weeks.

15. Thank You