Steps In Business Research 5 Analysis 2 Theoritical Framework 6 Conclusion Problem DataIdentification Collection 1 Research 4 3 Design
Problem Identification• Sales of Laptops are fluctuating due to the introduction of hightechnology Tablets.• Industries adopting Tablets are as follows: Sectors percentage Financial services 36.8 High Tech industry 11.4 Health Care 10.5
Theoritical Framework HISTORY OF Laptops• In February 1984, IBM announced the IBM 5155 Portable PersonalComputer.• In 1988, Compaq Computer introduces its first laptop PC with VGA graphics -theCompaq SLT/286.• In 1989, NEC UltraLite was released, considered by some to be the first"notebook style" computer. It was a laptop size computer which weighed under 5lbs.•In September 1989, Apple Computer released the first Macintosh Portable thatlater evolved into the Powerbook.•In 1989, Zenith Data Systems released the Zenith MinisPort, a 6-pound laptopcomputer.•In October 1989, Compaq Computer released its first notebook PC,the Compaq LTE.
Differences Between Laptops & TabletsNATURE Laptops TabletsCustomization Nowadays Customer can Can’t be customize customize it.Product Behavior Light Light(It’s a very Mobile Device)Portability Portable PortablePrice Expensive Very ExpensiveKeyboard Physical VirtualGaming facilities A bit slow Excellent ,easy to play.Operating system A full fledged OS Lack of full OS3G connectivity No Yes
Is The Term Laptop Being Phased Out?Today technology allows devices to be slimmer, smaller and betterfor mobile computing by design, so the size of portable computers(both in thickness and weight) is decreasing. For this reason, optionsthat once defined the difference between a laptop and notebookcomputer are separated by a small, almost invisible fine line today.Laptop is becoming less frequently used is because a portable"comparable to desktop" system today could easily lead to heatdiscomfort and possible injury if left in your lap for extended periods oftime. By calling a laptop a notebook, it also removes the associationthat the portable device is well-suited to being used only on your lap.Another reason that the term laptop does not fit in with todaystechnology is that these traditionally heavier portable computers thatonce were clearly a laptop are just not being made anymore.
Research Design Two general type of research methodologies usedExploratory Conclusive research research
Exploratory Research Hypothesis usually is drawn from ideas developed or glim psed in previous research studies or is derived from theory . research could be then used to determine if the hypothesis was correct Too little is known , however about consumer reaction to marketing stimulate to permit the formulation of sound hypothesis in many specific situations. As a result, much marketing research is of exploratory nature - emphasis is placed on finding hypothesis relative to new product’s or marketing practices that can be changed profitably.
Conclusive Research Conclusive research provides information that helps the executives make a rational decision. In some instances if an experiment is run, the research in many come close to specifying the precise alternative to choose; . Conclusive research studies can be classified as either descriptive or experimental(causal).
Factors affecting research design 1.Type of questionnaire 2.Sampling frame 3. 3.Sampling unit 4.Sample size 5.Sampling method 6.Asking certain open ended questions. 7.Time constraints & other factors.
Data Collection Methods best for our researchSURVEYS : Surveys have become so common in today’s world that theaverage person seldom questions the idea about the useful information thatcan be obtained in a particular manner. Various findings of one type oranother are developed and are usually seen possible after the acceptance.QUESTIONNAIRE: Questionnaire and observation are two basicmethods of collecting data in marketing research. In questioning, data iscollected by asking questions a formal list of such questions is called aquestionnaire.
Objectives of the surveys To gauge the awareness of the public and their sources of information on working executive class and student’s satisfaction with Laptops. To access the level of satisfaction in public for the usage of Laptops as well as Tablets. To compare the popularities of both Laptops as well as Tablets in terms of various factors such as portability, quick internet access, easy browsing, gaming facilities, applications and type of operating systems.
Advantages Of Questionnaire Method VERSATILITY - Every marketing problem involves people.Therefore ideas related to the problem and the solution can beobtained by asking these people about the problems that theyare facing. SPEED AND COST – It is faster and cheaper thanobserving interviewee. It has moreover better gatheringactivities. As a result, less time is wasted in a questionnairestudy.
Analysis Tremendous growth of the PC industry in the last 35 years •In 1975 less than 50,000 PCs were sold2500 with a revenue $60M. • PC industry has grown to unit sales of over 320M units in 2010. and PC retail revenue2000 topped $320B in 2010. U.S. PC Sales (#M) •The rapid success of the iPad Tablets and U.S. PC Revenue similar products is expected to increase1500 ($B) total PC revenue in the next five years. U.S. PCs In-use (#M) •The sheer size of the PC industry limits its Worldwide PC Sales growth rate, but the yearly worldwide sales1000 (#M) will grow by over 36% in the next five Worldwide PC Revenue ($B) years—from 325M units in 2010 to nearly Worldwide PCs In- 517M in 2015 or a 9.8% compound annual 500 use (#M) growth rate. •PCs in-use reached 296M in the U.S. in 2010 and will top 390M in 2015. 0 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
400 •The desktop PC segment remained the largest PC segment through 2008.350 • Mobile PCs are taking market share from300 the desktop PC segment. Mobile PCs U.S. PC Server include all250 Sales (#M) laptop, notebook, netbook, pad/tablet and U.S. Desktop PC Sales (#M) other mobile PCs.200 U.S. Mobile PC Sales (#M) •The emerging tablet PCs and pad PCs are Worldwide PC Server Sales (#M) included in the mobile PC segment and is150 Worldwide Desktop having a major impact with the success of PC Sales (#M) Apples iPad(PDAs and Smartphones are100 Worldwide Mobile PC Sales (#M) excluded). 50 • Worldwide mobile PC unit sales topped desktop PC sales in 2009 due to the 0 exceptional success of netbook PCs.
Reasons For Selection 1 I wanted to try something new 23% Branded Laptops facilities are 2 15% very good I saw advertisement for the 3 14% branded laptop Someone recommended the 4 30% branded laptop My organization choose the 5 18% branded laptop1 I wanted to try something new2 Branded laptops facilities are very good3 I saw advertisement for the branded laptop4 Someone recommended the branded laptop5 My organization choose the branded laptop
Very Somewhat Moderately Not so Not at allFactors Important Important Important Important ImportantEntertainment(gameoriented) 17% 31% 28% 10% 14%Value for price 22% 18% 19% 20% 21%Reliability 19% 23% 13% 17% 28%Easily available 28% 13% 23% 19% 17%Efficiency of battery 10% 17% 28% 14% 31%Comfort 20% 18% 23% 21% 11%Special services 21% 20% 19% 18% 22%Quality 19% 22% 20% 21% 18%Light in weight 18% 21% 19% 20% 22%
100%90%80%70%60%50% Not at all Important40% Not so Important30% Moderately Important Somewhat Important20% Very Important10% 0%
Conclusion Due to increase in technology mass is turning towards gadgets liketablets, iphones etc. They do offer a competitive edge over pcs andlaptops. However, if we see the problem minutely we do identify variousfactors that hold a trade off in the sales of both the laptops and tablets. As per the various researches conducted by us we can concludethat our elite corporate working population would opt for laptops overhandy tablets. In other case, our youth which favours high internetspeed access and excellent gaming facilities and portability wouldrather go for tablets.