Design & Business: Connecting the dots

634 views

Published on

Many organizations have “woken up” to the idea of design being a key business differentiator over the past decade. Gone are the days where just having the best-engineered solution would guarantee the success of the product.

Many design professionals are finding it hard to connect the dots, and move from a support function to a strategic function in their organizations. Satyam is going to help connect some of these dots as part of his talk.

This presentation was presented at UX India 2013.

Published in: Design, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
634
On SlideShare
0
From Embeds
0
Number of Embeds
114
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Design & Business: Connecting the dots

  1. 1. Design & Business: connecting the dots… Satyam Kantamneni Sr. Director, Customer Experience" 24th October 2013 @ksnprasad" satyam.kantamneni@citrix.com
  2. 2. Citrix Confidential - Do Not Distribute
  3. 3. Citrix Confidential - Do Not Distribute
  4. 4. Value Chain Average Designer! $50 - $90 per hour! Sr. Designer! $100 - $150 per hour! UX Skills! $1000’s!
  5. 5. 1 Citrix Confidential - Do Not Distribute
  6. 6. © 2012 Citrix | Confidential – Do Not Distribute
  7. 7. User Research - Portfolio Management Site Visits Lead-user research Diary studies … Formative, 35% Sensorial, 35% Validation, 30% A/B Testing Usability Testing Eye-tracking Card sorting NPS Site Feedback Surveys CSat scores Click-through analysis
  8. 8. Show…Don’t tell
  9. 9. 2 2
  10. 10. AT CITRIX CUSTOMER EXPERIENCE IS…… Consideration SUM OF ALL THE Satisfaction Buy Awareness Advocacy EXPERIENCES ACROSS THE JOURNEY Knowledge Try Loyalty Deploy
  11. 11. 3
  12. 12. Dupont Analysis (RoE) Return on Equity = Profit Margin x Asset Turnover x Financial Leverage
  13. 13. In Summary 1 2 2 3

×