Football one presentation

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Football one presentation

  1. 1. Football One – Football, the way you like it
  2. 2. Football is the most followed sport worldwide. People often want to get closer to their clubs and would want to know more about their players. Football One is a wonderful way to keep people updated and informed about their team and their players. Executive Summary
  3. 3. Executive Summary Applications currently in the market do provide match scores and statistics but they fail to enable their users connect to their teams/players on a more personal level. Football One is designed to solve this very problem.
  4. 4. Overview This app allows you to connect to your football teams and players on a more personal level by customizing your app experience such that it is tailor made to suit your needs.
  5. 5. How does the app work? The app takes simple inputs from the user such as the favorite club of the user, the favorite player of the user etc. It then uses different APIs such as Facebook, Twitter, Instagram to customize your app experience and include the player’s and team’s data.
  6. 6. Goals Top 100 football apps in the world. 50000+ downloads User retention rate – 75% Revenue target – Rs. 2cr in one year Establish brand equity and customer satisfaction
  7. 7. Situational Analysis Overview of company and target consumers Market overview
  8. 8. Company Overview Core Competencies: One stop destination for all football related activities Increases attachment towards a football club Wide range of options to customize your feed according to your club preference
  9. 9. Strategic Assets - In app purchases - Freemium model - In-app advertisements - Communication partners
  10. 10. Market Overview Applications currently in the market do provide match scores and statistics but they fail to enable their users connect to their teams/players on a more personal level. Football One is designed to solve this very problem.
  11. 11. Opportunities: - Untapped Market - Lesser Competitors - Increasing use of smartphones - High amount of information Threats: - Already existing applications like Goal may incorporate this idea - No benchmarking of parameters
  12. 12. Competitors - Goal - WhoScored - Squawka
  13. 13. Target Markets - The target group primarily involves football fans - Another customer segment is the betting customers who look for every close aspect in football
  14. 14. Strategy Our strategy is to target more key consumers by providing them free access to their team’s resources and player data.
  15. 15. Value Proposition Customer Value: Personal, virtual, 24/7 customer service will give a lot of information to the customer Collaborator value: Successfully competing with other major players in the industry Company Value: Positive work environment, good pay, growth potential, opportunity to pursue interests
  16. 16. Tactics
  17. 17. Product The free version of the app will have the following features: - Selection of up to 3 teams - Selection of up to 10 players - Player search - Login not required to search players - Search clubs
  18. 18. Premium version The premium version of the app will have the following features: - Personalized rewards - Contests - Club groups and discussion forums - Exclusive videos
  19. 19. Brand Name: Football One Tag line: Football the way you like it Core brand values: Quality, Variety, Innovation, Ease and Efficiency
  20. 20. What makes us different?
  21. 21. This app allows you to connect to your football teams and players on a more personal level by customizing your app experience such that it is tailor made to suit your needs.
  22. 22. Price - Free version of the app will generate traffic and attract new users - The premium version of the app will be priced at $0.99 which is quite affordable.
  23. 23. Incentives Customers: Contests, Discussion forums and fan clubs Collaborators: Recognition, self worth and revenue Employees: Rewards, bonus and recognition
  24. 24. Communication - Discussion forums - Fan clubs - Company website - Social media - Google ads - Print media
  25. 25. Distribution - Google Play Store - Amazon App Store - Company Website - Recommended Websites
  26. 26. Implementation - Hire app developers and brief them about the design - Search for potential investors to financially aid us - Prepare the print and video advertisement
  27. 27. Thank You!
  28. 28. Disclaimer These slides were created by Satyajith Chilappagari, MIT Manipal as a final project/exam during a marketing internship under Prof. Sameer Mathur, IIM Lucknow

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