Uplin q'14 charles shen - qualcomm reference design gateway to global opportunities

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2. Qualcomm® Reference Design:
Gateway to Global Opportunities
Charles Shen, Director Product Management
Qualcomm Technologies, Inc.
Qualcomm Reference Design is a program of Qualcomm Technologies, Inc.

3. 3
Growing global Smartphone opportunity with
value-conscious consumers
1. Gartner, June 2014, 2. GSMA Intelligence, Jul ‘14
Of handset shipments are expected
to be smartphones by 20181
~89% 3G/4G connections by 20182
~5.2 billion

4. 4
New global regions representing revenue opportunity
Increasing smartphone penetration translating into app revenue growth
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Africa Asia Australia Europe North
America
South
America
Apple App Store & Google Play Revenue Growth
Comparing Dec 2013 to Dec 2012
Distimo, Asia: The Leading App Market in the World, January 2014

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Qualcomm Reference Design (QRD) program
A unique channel for reaching global app opportunities
Broad installed base
with regional
operators and OEM
brands
Feature-rich designs
based on the
Qualcomm®
Snapdragon™
processor with
consistent SW
implementation
Commercialization
solution includes
regional testing of
certain customer apps
and services
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

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A comprehensive suite of deliverables
QRD is helping streamline and accelerate device commercialization from design to point of sale
Design
BOM
HW design
HW schematics PCBA
Mechanical ID
Product lifecycle approach
for global sales seasons and
portfolio mix
Development Commercialization
Qualcomm® Global Pass
Comprehensive phone SW
Tools, testing,
documentation
HW component ecosystem
SW vendor ecosystem
Regional SW for global
opportunities
Modem configurations
Field testing
Flexible inventory
management
Qualcomm Global Pass is a solution of Qualcomm Technologies, Inc.

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QRD is working to support global opportunities
* Numbers as of August, 2014
Growing
regional success
525+
device launches
30+ commercial
LTE devices with 160+ in the pipeline
21 countries with
commercial devices
<60days development time

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Bringing LTE
with Carrier
Aggregation to
the entry tier
Designed for high-volume to high tier to help
meet China, emerging, and developed regions
615
8939
410
8916
610
8936
208
8208
Designed for high-volume and
mid tier to help meet China and
emerging region needs
200
8x25Q
200
8x10/8x12
400
8x30
400
8x26/8x28Designed for high-volume tier
to help meet China regional needs
S1
7x27
S1
7x27A
S1
7x25
S1
7x25A
S4 Play
8x25
QRD portfolio evolution
Expanded design approach to help reach across global regions, device tiers, and types
210
8x09

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Advanced features from high-volume to high tier devices
Qualcomm Adreno and Qualcomm Snapdragon Audio+ are products of Qualcomm Technologies, Inc.
1280x720
8Mpix
New!
3G/LTE Cat4
210
(8909)
1920x1080
13.5Mpix
3G/LTE Cat4
410
(8916)
2560x1440
16Mpix
3G/LTE Cat4
610/615
(8936/39)
Strong cross-portfolio foundation designed to build exceptional app experiences
Adreno 306
H.265 (HEVC)
32- and 64-bit
LTE Broadcast
Snapdragon
Audio+
Qualcomm®
Adreno™ 304 GPU
H.265 (HEVC)
32- and 64-bit
LTE Broadcast
Qualcomm®
Snapdragon™
Audio+ feature
Adreno 405
H.265 (HEVC)
32- and 64-bit
LTE Broadcast
Snapdragon
Audio+

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Qualcomm Global Pass offers more than just software
Designed to address commercialization challenges
QRD SW Platform
Chipset
Insert SIM
or
Preselect
with
SW build
and Qualcomm Technologies’ business-critical relationships to foster success

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Qualcomm Global Pass offers more than just software
Designed to address commercialization challenges
In-country
testing
Customer
feature
requests & VAS
Access point
names Languages
In region
Android testing
for GMS
QRD SW Platform
Chipset
and Qualcomm Technologies’ business-critical relationships to foster success
In-country
network
config.
Insert SIM
or
Preselect
with
SW build

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Pre-tested regional software packs for multiple customers
Opportunity to have apps and services included as part of customer requirements
VietnamThailandIndonesia Philippines RussiaChina India MexicoBrazil South Africa

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Locally-relevant apps
Differentiated experiences
The QRD software team is looking for -
Brands, content, and businessmodelsthat fit local
consumerdesires
Appsand servicesthat are optimizedfor performance,
efficiency, and featuresunique to Snapdragon
Value adds for OEMs
Uniquebenefitsextended to OEMs and their end user
(such as exclusivecontent, advertising,special service
pricing/bundles)

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developer.qualcomm.com
Augmented
reality
Context
awareness
Peer
to peer
Wireless
health
Graphics
& gaming
Computer
vision
Android
applications
App development SDKs & tools
Marketing opportunities
Case Studies & Tutorials
News & Information
Hardware development platforms
Forums & technical support
Tools & resources designed to help developers build, integrate, and optimize
Qualcomm Developer Network

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Get your apps to QRD based devices
Contact us via the Qualcomm Developer Network and tell us which region(s) you are
targeting so we may connect you with the appropriate business development lead
https://developer.qualcomm.com/
Brazil: Dario Dal Piaz
India & SE Asia: Anand Virani
China: Chart Liu
Israel: Boaz Peer
Others: Chuck Shen

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Thank you
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
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