Strategy, Communication and 2 Major Events for a Jewellery Brand


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Integrated Communications and Launch of a jewellery brand ‘’Oomph’’.

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Strategy, Communication and 2 Major Events for a Jewellery Brand

  1. 1. Client Success Story<br />– Brand Development and Launch Communications of a <br />Jewellery Brand<br />Click herefor some music to go along… <br />
  2. 2. Client Testimonial<br />Direct Quote:<br />I have known Satvinder well before getting to know <br />Bluegill. I have had the privilege of being her client and <br />a friend, both. Honestly, one relationship has been <br />better than the other and in both scenarios I could go <br />upto to her with a problem and symptoms of an ailment <br />and Dr. Sandhu has never failed me with a prescription. <br />Be it, PR related, Business, advertising, or life.<br />The best thing that I liked about working with Bluegill is <br />that they start by discovering the need and expectation of <br />the client and ask questions and obtain as much specific information as possible keeping in mind that their client is probably a busy professional with a lot on her mind and may not have spent the time to focus and clarify their own ideas, so Sat does it for you.<br />After gathering the complete information and data, Bluegill communicates a consulting strategy rather than just an advertising or marketing plan. They look at any business in totality rather than looking at it in isolation. <br />I totally enjoyed working with Satvinder during the soft launch of Oomph Creations in Abu Dhabi and I trust her with my brand as she understands brand value, brand importance and what it means to be on brand and most importantly is very passionate about what she does, therefore, treats the brand that she is working with like her own.<br />I wish her best always and will definitely love to work with her again and will recommend her to my other associates.<br />Thanks for a wonderful job and specially making it happen in a supersonic tight schedule.  <br />Best wishes, <br />Indu Sabharwal Mehta<br />
  3. 3. Client Brief<br />In 10 days, to:<br />Develop and launch a jewellery brand<br />Conceptualize and launch 2 exhibitions in 2 different cities<br />Develop and launch an integrated communications plan<br />Achieve target sales<br />
  4. 4. Integrated Communications Strategy & Deliverables<br />Objectives<br />Messaging and Design Guideline<br />Audience profile<br />Event conceptualizing<br />Event branding<br />Packaging<br />ePR and Social Media<br />Marketing Communications<br />12-month master plan and ROI calendar<br />12-month business and financial plan<br />Competitive Market Research & Analysis<br />
  5. 5. Messaging<br />Definition<br /> A resonance of elegance. An expression of freedom. A resurrection of beauty.<br /> <br />Differentiation<br /> Every creation of Oomph is the work of an artist whose passion is to create the perfect<br /> piece of art every single time to make you feel like ‘The one and only’.<br /> <br />Deliverable<br /> Exclusive handmade jewellery full of beauty and vibrance. Cuts, colours and designs to enhance the oomph within.<br /> <br />Positioning Statement<br /> Oomph is an eruption of sensuality and grace in the form of a brand. The artist aims at awakening the woman within which is why each design is exclusive so every woman can express her individuality.<br /> <br />Support Statement<br /> Indu believes that every piece of her creation carries a fragment of her heart and soul. This is why each piece is brought into being with utmost care and precision. Every perfect piece of Oomph is a reflection of Indu’s <br /> vision of the perfect woman adorned with the <br /> perfect jewels.<br /> <br />
  6. 6. Messaging<br /> <br />Image Attributes<br /> Vibrant, elegant, eccentric, fun, classy, young, bold, unique<br /> <br />Descriptor<br /> Get Some<br /> <br />Services<br /> All kinds of jewellery ranging from bracelets and earrings to complete sets.<br /> Customised jewellery for every kind of preference.<br /> Catering to clients of every age group.<br /> Partnership with large retailers willing to showcase the designs.<br />Boiler Plate<br /> Oomph is a life-long opportunity for Indu Sabharwal Mehta to share her joy of creating masterpieces for everyone. Jewellery is an extension of her life as an artist at heart. Indu endeavours to deliver the best designs and service to her clients. Every piece is hand crafted meticulously to provide the perfect amount of style and pizzazz. She draws inspiration from anything and everything. Colours and shapes take the form of dazzling masterpieces to allow her love for art to shine through. <br />
  7. 7. All we had to start with - Oomph Logo<br />
  8. 8. Website<br />
  9. 9. Launch Emailer<br />
  10. 10. Thank You Emailer<br />
  11. 11. Event Venue- The Opera Gallery<br />Middle East Largest Exhibition Gallery<br />
  12. 12. Sample of Products<br />
  13. 13. Display & Packaging<br />
  14. 14. Venue Branding<br />
  15. 15. Winning<br />Photography<br />
  16. 16. Winning<br />Photography<br />
  17. 17. Venue Branding<br />
  18. 18.
  19. 19. Indu<br />
  20. 20. Click here for the Video<br />
  21. 21. Integrated Strategy: Facebook<br />
  22. 22. Integrated Strategy: Linked In<br />
  23. 23. Results<br />Aed200,000 sales<br />100 loyal VVIP customers<br />2 partnership alliances for next 12 months promising additional Aed1M in sales<br />20 positive customer testimonials<br />8 confirmed quarterly sales events in 2010 in 2 cities<br />90% endorsement of key messages and proof points<br />
  24. 24. ContactSatvinder SandhuBluegill Communications bluegill.communicationsMobile +971 50 508<br />