M5 - Graphic Design - Colours


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M5 - Graphic Design - Lesson 5 - Colours

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M5 - Graphic Design - Colours

  1. 1.  Associated with fire  Intense, vibrant, aggressive  Stimulates blood pressure  Festivity (Santa Claus)  Devil, debt, revolution, danger
  2. 2.  In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings.  In India red is the color of purity (used in wedding outfits).
  3. 3.  Associated with spring, youth, the environment  Makes people feel calm  Colour of envy, nausea, poison and decay
  4. 4.  In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging.  In France studies have indicated green is not a good colour choice for packaging either.  In India green is the color of Islam.  In Ireland green has religious significance (Catholic).
  5. 5.  Associated with sun and light  Has the highest reflection value  Colour seen first when against black  Colour of illness, cowardice (-), and happiness, hope (+)
  6. 6.  In Asia yellow is sacred, and imperial.  The yellow rose is a symbol of friendship, less passionate or threatening than red ones.
  7. 7.  Associated with the sky and water  Represents spirituality  Signifies detachment, peace, distance  Color of depression, cold and introversion
  8. 8.  In China, blue is associated with immortality.  In Colombia, blue is associated with soap.  For Hindus blue is the color of Krishna.  For the Jews, blue symbolizes holiness.  In the Middle East blue is a protective color. Blue is often considered to be the safest global color.
  9. 9. Colors that are opposite on the color wheel are called complementary colors. They make an impression when used together.
  10. 10.  Hue means the name of the color! › Hot pink › Lime green › Powder blue
  11. 11.  Each hue has a different hex code, or six-digit number that means what color it is.  In Photoshop, you can customize the exact color that you want.
  12. 12. Shade is the different amounts of a color that are added. The most red is on the left and as the level goes down red turns to black.
  13. 13. Dynamic to Less eye-catching:  Complements  Split complements  Analogous  Monochromatic colors
  14. 14.  Get into groups of THREE  You are part of a graphic design team—I want you to pretend that you own a design company. Try and think of a name for your company.
  15. 15.  Help to come up with ideas  BRAINSTORM!  Deliver the best product to its customers  Be as creative and thorough as possible  Solve problems together!
  16. 16. “I want to open up a café/ coffee shop/ restaurant named Coffee Buzz. I want you to tell me what colour(s) I should use for my logo or in my advertisements. What color is associated with Coffee Buzz?”
  17. 17. First, tell me which colours you think would use for advertising Coffee Buzz. Why did you choose these colours? Then, using Photoshop work together to design a simple logo.
  18. 18.  Each group – create a blog and upload: › Your Graphic Design Team name. › Your teams’ names and numbers. › What colours, shapes and lines you decided to use and why.  Coffee Buzz › A copy of your (Remember to save your completed file as a .jpg or .gif).