In China red symbolizes celebration
and luck, used in many cultural
ceremonies that range from funerals
In India red is the color of purity (used
in wedding outfits).
spring, youth, the
Colour of envy,
In China, green hats mean a man's wife
is cheating on him; it is not a good
colour for packaging.
In France studies have indicated green
is not a good colour choice for
In India green is the color of Islam.
In Ireland green has religious
Associated with sun
Has the highest
Colour seen first
when against black
Colour of illness,
cowardice (-), and
happiness, hope (+)
In Asia yellow is sacred, and imperial.
The yellow rose is a symbol of
friendship, less passionate or
threatening than red ones.
the sky and water
In China, blue is associated with
In Colombia, blue is associated with soap.
For Hindus blue is the color of Krishna.
For the Jews, blue symbolizes holiness.
In the Middle East blue is a protective
Blue is often considered to be the safest
Colors that are
opposite on the
color wheel are
They make an
Hue means the
name of the
› Hot pink
› Lime green
› Powder blue
Each hue has a different hex code, or
six-digit number that means what color it
In Photoshop, you can customize the
exact color that you want.
Shade is the different amounts of a color
that are added. The most red is on the
left and as the level goes down red turns
Dynamic to Less eye-catching:
Get into groups of THREE
You are part of a graphic design
team—I want you to pretend that
you own a design company. Try
and think of a name for your
Help to come up with ideas
Deliver the best product to its customers
Be as creative and thorough as possible
Solve problems together!
“I want to open up a café/ coffee
shop/ restaurant named Coffee
Buzz. I want you to tell me what
colour(s) I should use for my logo or
in my advertisements. What color is
associated with Coffee Buzz?”
First, tell me which colours you
think would use for advertising
Why did you choose these
Then, using Photoshop work
together to design a simple logo.
Each group – create a blog and upload:
› Your Graphic Design Team name.
› Your teams’ names and numbers.
› What colours, shapes and lines you decided
to use and why.
› A copy of your (Remember to save your
completed file as a .jpg or .gif).