Graphic Design - Lesson 2

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M5 Graphic Design - Lesson 2 - A History of Graphic Design

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  • M.5 Graphic Design -- Lesson 2 -- History of Graphic Design
  • Graphic Design - Lesson 2

    1. 1. Lesson 2: History of Graphic Design M.5 Graphic Design Aj. Jamie
    2. 2. Pre-historic Art 14000 B.C. – The Caves of Lascaux, Southwestern France.
    3. 3. Early Graphic Design <ul><li>Started as printed media </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Newspapers </li></ul></ul><ul><ul><li> Old fashioned </li></ul></ul><ul><ul><li> printing press </li></ul></ul><ul><ul><li> Printing press </li></ul></ul><ul><ul><li> letters </li></ul></ul>
    4. 4. Early Graphic Design Johannes Gutenberg: Movable Type (1450) Printers used printing presses to create and print newspapers. Imagine how long this process took!
    5. 5. Early Graphic Design <ul><li>Piet Mondrian (1940) </li></ul><ul><li>Even though he was a “fine artist,” his use of grids created a template for the grid basis of graphic design. </li></ul>
    6. 6. Electronic Graphic Design <ul><li>With personal computers and WYSIWYG ( What You See Is What You Get ) interfaces, now it is used within electronic media: </li></ul><ul><ul><li>Desktop publishing </li></ul></ul><ul><ul><li>Web sites </li></ul></ul><ul><ul><li>Interactive design </li></ul></ul><ul><ul><li>Multimedia design </li></ul></ul>
    7. 7. Modern Design <ul><li>Early 20 th century </li></ul><ul><li>Sans-serif fonts </li></ul><ul><li>Industrial </li></ul><ul><li>Work of Edward Johnston </li></ul><ul><li>Johnson is credited as being the designer who revived the art of calligraphy through his books and teaching. </li></ul><ul><ul><li>calligraphy – the art of writing beautifully. </li></ul></ul>
    8. 8. Bauhaus <ul><li>Art and architecture firm started in Germany in 1919 that taught: </li></ul><ul><ul><li>Very simplified forms </li></ul></ul><ul><ul><li>Rationality </li></ul></ul><ul><ul><li>( sensible, reasonable ) </li></ul></ul><ul><ul><li>Functionality </li></ul></ul><ul><ul><li>( does what it is designed to do ) </li></ul></ul><ul><ul><li>The idea that mass-produced products could be artistic, well designed and individual”. </li></ul></ul>
    9. 9. Bauhaus
    10. 10. Founders of Modern Design <ul><li>László Moholy-Nagy </li></ul><ul><li>Hungarian painter and photographer </li></ul><ul><li>Teacher at Bauhaus </li></ul><ul><li>“ Konstruktion.” </li></ul>
    11. 11. Founders of Modern Design <ul><li>El Lissitzky </li></ul><ul><li>Russian </li></ul><ul><li>Artist, designer, photographer, typographer, architect and teacher. </li></ul><ul><li>“ Beat the whites with the red wedge.” </li></ul>
    12. 12. Corporate Identity/Logo Design <ul><li>Paul Rand – began using graphic design to brand </li></ul><ul><li>corporations (companies) </li></ul><ul><li>Apple </li></ul><ul><li>IBM </li></ul>
    13. 13. Graphic Design Education <ul><li>Many universities offer graphic design majors </li></ul><ul><li>There are also many institutes specializing in graphic design </li></ul><ul><li>Famous schools in SE Asia: </li></ul><ul><ul><li>LASALLE College of the Arts – Singapore </li></ul></ul><ul><ul><li>Limkokwing University of Creative Technology – Malaysia </li></ul></ul>
    14. 14. Pre-midterm Project : Famous Graphic Designer Presentation <ul><li>Groups of 2 or 3 </li></ul><ul><li>Choose a graphic designer from the list or find your own </li></ul><ul><li>Create a PowerPoint presentation of a maximum of 15 slides </li></ul><ul><li>Length: 5-10 minutes </li></ul><ul><li>Grade: 10 points </li></ul><ul><li>Presentation Date.. </li></ul><ul><ul><li>Next week </li></ul></ul>
    15. 15. Grading <ul><li>Content </li></ul><ul><ul><li>Is there good information? </li></ul></ul><ul><ul><li>Is the information copied , or original? </li></ul></ul><ul><li>Presentation </li></ul><ul><ul><li>Are the slides clear? </li></ul></ul><ul><ul><li>Are the slides consistent? </li></ul></ul><ul><ul><li>Does everyone on the team speak? </li></ul></ul><ul><li>Group evaluations </li></ul><ul><ul><li>Did everyone contribute to the presentation? </li></ul></ul>
    16. 16. What to include <ul><li>Biography/history </li></ul><ul><li>Summary of what they brought to the “world of graphic design” </li></ul><ul><li>Examples of their works </li></ul><ul><li>What do you like (or don’t like) about their ‘style’ </li></ul><ul><li>Do you think graphic design would be the same today without the designer? </li></ul>
    17. 17. Famous Graphic Designers <ul><li>Charley Harper – nature designer </li></ul><ul><li>David Carson – typography </li></ul><ul><li>Jonathan Ive – iPod </li></ul><ul><li>Aldus Manutios – italic typeface </li></ul><ul><li>Wally Olins – corporate identity </li></ul><ul><li>Paul Rand – IBM/corporate identity </li></ul><ul><li>Saul Bass – motion picture design </li></ul><ul><li>Milton Glaser – poster design </li></ul>

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