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Winning the
Asian Edtech
Market
Prepared for
Prepared by
1.6
2.4
6.5
7.3
1.1
2
3.3
>2.0 E
0.8 0.9
1.5
1.0
2013 2014 2015 2016
Metaari
CB Insights
Edsurge
Edtech investment maintai...
Continuing robust deal flow in the U.S. and China is catching up
58%
28%
14%
Companies in the rest of the world
2 0 1 6
i ...
Policies matter in accelerating edtech adoption in the K12
classroom
Photo: CCTV.com Photo: Huffington Post
18th Central C...
Chinese online K12 education companies leveraging mobile
platforms received investor attention
<$1 billion VC investment i...
Supplementary learning companies received investor attention
Source: Emerging Strategy Analysis and Dow Jones Venturesourc...
Tablets and smartphones are the most popular gadgets
among Chinese students
Chinese students huddle during a recess in a S...
Large test prep segments across Asia offer low-hanging fruits
 Gaokao
 Outbound int’l students
 English fever
 Gamifie...
E-textbooks are increasingly common in the K12 classroom
K12 student-
computer ratio
by OECD
 Australia, UK,
US, Norway
(...
Edtech poised to accelerate due to improved access to ICT
and its potential for personalized learning
 A large dynamic pr...
Necessity of human interaction in English language learning
results in human-centered business models
 Rising wealth and ...
c
Education industry in Asia is facing disruption
Technology and rising incomes in emerging markets are the twin drivers o...
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This presentation was prepared for a panel session "Winning the Asian Edtech Market" held at SXSWedu in March 2017.

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Winning the Asian Edtech Market - Emerging Strategy

  1. 1. Winning the Asian Edtech Market Prepared for Prepared by
  2. 2. 1.6 2.4 6.5 7.3 1.1 2 3.3 >2.0 E 0.8 0.9 1.5 1.0 2013 2014 2015 2016 Metaari CB Insights Edsurge Edtech investment maintained its momentum in 2016 Private investment in edtch companies in 2016 maintained its momentum after seeing a record high in the U.S. and the globe in 2015 Investment in edtech companies ($ Billion)
  3. 3. Continuing robust deal flow in the U.S. and China is catching up 58% 28% 14% Companies in the rest of the world 2 0 1 6 i n v e s t m e n t Chinese Companies US Companies $1.0B $2.1B $7.3 B $4.2B Source: Metaari
  4. 4. Policies matter in accelerating edtech adoption in the K12 classroom Photo: CCTV.com Photo: Huffington Post 18th Central Committee of the Communist Party of China (CPC) in 2015 National People's Congress
  5. 5. Chinese online K12 education companies leveraging mobile platforms received investor attention <$1 billion VC investment in Chinese edtech companies in 2016 486 135 116 221 26 2 Online Blended Offline 475 128 135 1 131 87 30 K12 Corp / Lifelong PreK Higher Ed Mode of delivery Segment Source: Emerging Strategy Analysis and Dow Jones Venturesource All subjects + Extra curricular training ELL only
  6. 6. Supplementary learning companies received investor attention Source: Emerging Strategy Analysis and Dow Jones Venturesource 77 deals Supplementary learning companies and related service providers Service providers primarily for formal, regular schools Learning support for non-formal education vs. Learning support for formal schools (total 86 deals in 2016)
  7. 7. Tablets and smartphones are the most popular gadgets among Chinese students Chinese students huddle during a recess in a Saturday supplementary school classroom Photo:,Emerging Strategy
  8. 8. Large test prep segments across Asia offer low-hanging fruits  Gaokao  Outbound int’l students  English fever  Gamified learning for B2C test prep apps  Star teacher lecture capture  Adaptive learning as value adds  CSAT  High per student spending on supplementary schools  Competitive college entrance exams  Live streaming tutoring  Social media app  Artificial intelligence Drivers Opportunities DriversDrivers Opportunities IndiaChina South Korea Opportunities
  9. 9. E-textbooks are increasingly common in the K12 classroom K12 student- computer ratio by OECD  Australia, UK, US, Norway (1.0~2.0)  Singapore, Canada (2.0~3.0)  Korea, Japan (3.0~4.0) Photo: Kyodo News In Korea and Japan the governments promote classrooms with one-student-one-computer Photo: Online Learning and Distance Education Resource
  10. 10. Edtech poised to accelerate due to improved access to ICT and its potential for personalized learning  A large dynamic private K12 school segment  Greater access to ICT India  The govt’s initiatives to promote digitization of K12 education through competition & financial support China  Blended learning  Edtech to facilitate low-cost private schools for scale up  Classroom management system with adaptive learning  Virtual learning for STEM education  Rapidly increasing access to ICT  Tablet distribution began in 2016, narrowing the digital gap between urban and rural schools Indonesia  Social learning apps that facilitate student-to-student interaction and teacher-student- parent communication Drivers Opportunities DriversDrivers OpportunitiesOpportunities
  11. 11. Necessity of human interaction in English language learning results in human-centered business models  Rising wealth and strong demand for ELL in preparation for study abroad programs China  Rapidly evolving ELL space attracting new companies and driving new business models while edtech in other segments is catching up Japan  Webcam-based face-to-face ELL  Experiment on AI for ELL may gain traction Drivers Opportunities Drivers Opportunities  Gamification ELL combined with human interaction  Blended learning that creates communities for the learners of English language and computer programming
  12. 12. c Education industry in Asia is facing disruption Technology and rising incomes in emerging markets are the twin drivers of education industry expansion and edtech innovations Classroom management system Social Learning Gamification Language Learning Virtual learning Mobile Learning Adaptive Learning Test Prep STEM

This presentation was prepared for a panel session "Winning the Asian Edtech Market" held at SXSWedu in March 2017.

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