This document provides an overview of courses and topics related to Microsoft Dynamics 365. It discusses courses for introduction, functional areas like customer service and sales management, and customization. It also summarizes basics of CRM including entities, activities, and searching. Sections cover specifics of customer service, marketing including campaigns, and sales management features like opportunities and orders. Deployment models of on-premise versus online are compared.
2. Courses
Introduction to Microsoft Dynamics 365
Functional
Customer Service
Sales Management
Marketing
Customization and Configuration
Extending Microsoft Dynamics 365
3. CRM Basics
What is CRM ?
Customer relationship management
Pre-Packaged
Handles Sales, Service and Marketing modules
Allows you to customize
Written using .Net.
Can use .Net to extend
Upgradable
Why do we use CRM?
Saves time and money
Rapid deployment
Provides inbuilt functionality such as Unified UI, storage, security, search,
duplicate detection, auditing, multi-lingual, multi-currency, workflows, web
services
Differences b/w CRM and ERP
Deployment Models
Online or Cloud
On-Premise
4. Why Dynamics
365?
Fastest growing CRM in the market ahead of Salesforce
Dynamics 365 annual revenue growth : 67%
Cheaper than Salesforce
Dynamics 365 Customer Engagement Plan: $115/user/month
Salesforce Sales + Service : $175/user/month
Better Integration with other Microsoft products such as Office,
Windows,Azure, Exchange
Based on familiar .Net technology
Sources:
https://news.microsoft.com/2018/01/31/microsoft-cloud-growth-
fuels-second-quarter-results/
https://www.encorebusiness.com/blog/dynamics-365-vs-salesforce-
pricing/
6. Difference between On-premise and Online deployments?
OnPremise Online
Infrastructure needs to be hosted locally on
company’s servers
Microsoft infrastrure.
In most cases costly. Cheaper only for Large
organizations having thousands of users.
Cheaper for most the firms as it avoids hardware costs,
software licensing costs, administration overheads and
maintenance
Product should be bought upfront by paying
complete amount.
Per user per month basis
More privacy as data is hosted locally within
company’s control
Privacy is the issue because data is hosted on
Microsoft servers.There can be regulatory restrictions
on hosting third party vendors.
Security should be handled by the company MS takes care of security including the OS, database
and other software
Difficult to scale, Waste of system resources if
bought early.
Easy to scale as per demand. Resource optimization as
resources are shared.
Total Cost = CRM Server Cost + No. of Users
* CAL (Client Access License for each user)
7. Basics
Entity Model
Types of Entities
System Entities
Custom Entities
Customer Entities
Contacts
Accounts
Activity Entities
Email
Task
Appointment
Phone Call
Service Activity
How entities are related?
Lab
8. Basics
Notes andAttachments
Finding data in CRM
Quick Find
Advanced Find
PersonalViews
Global Search
Relevance Search
Lab
15. Microsoft
Dynamics
Marketing
Visual Campaign Designer
Marketing Calendar
How to integrate CRM with MDM?
Dynamics Marketing Connector for CRM 2015
UsingAzure Service Bus
MDM IntegrationConfiguration
17. Sales flow and
Business
Processes
Lead
Opportunity
Product Catalog ( Unit Group, Discount List, Product, Price List)
Quote
Order
Invoice
Sales Literature etc.