Artificial Intelligence (AI) technologies are evolving fast and growing increasingly critical for a sporting organisation’s ability to:
- win games;
- improve coaches and players;
- manage internal operations; and
- grow, serve and retain their fans.
The imperative exists for sporting teams not to just adopt a singular AI technology but rather to have access to an arsenal of AI technologies that will improve their ability to generate and act on critical insights; whether it’s fan engagement, talent identification, pre-game preparation or in-game real-time facilitation.
This paper explores some of the specific AI applications being experimented across sporting codes, learnings from other sports and the current AI market. I also pose some ethical questions the sporting industry need to consider before introducing AI technologies into their codes.