Saskatchewan in motion inspires the movement to take action!They do this by: By providing consistent messaging that targets key audiences through the public awareness campaign. By translating research and other facts and stats for the general public to use and understand. By recognizing and celebrating the achievements of individual leaders, communities and organizations that are making positive changes for physical activity. By leading advocacy in the province and rallying the movement to speak out and take action.
In 2005, Saskatchewan in motion conducted a survey that examined how active parents perceive their kids to be. This slide compares parents’ perception to the actual amount of accumulated daily physical activity children and youth receive. As you can see, 70% of parents reported that their children were active enough. Yet, measured study shows that this is not the case.This perception study fuelled Saskatchewan in motion to focus on the disconnect between perception and reality. The message strategy for the public awareness campaign is focused on informing parents and caregivers that the kids they care about are not getting the physical activity they need.
The public awareness campaign uses a wide range of traditional and non-traditional methods to spread the message.You can find in motion advertising on television, radio and in newspapers, newsletters and other forms of print media.You may have noticed in motionbillboards, and other types of ambient advertising like posters and washroom ads as pictured above. New to in motion are the many opportunities to advertise on social media tools, like facebook, YouTube and websites. All of the in motion publicawareness campaign elements can be found on the web site and are available for download. Please feel free to use any of these tools in your local campaigns.