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Transparency – provides a framework of good practice


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Transparency – provides a framework of good practice

  1. 1. Transparency – Provides a Framework of Good Practice!
  2. 2. Types: <ul><li>Radical Transparency </li></ul><ul><li>Controlled Transparency </li></ul><ul><li>Institutional Transparency </li></ul><ul><li>Overt Transparency </li></ul><ul><li>Unintentional Transparency </li></ul>
  3. 3. Radical Transparency: <ul><li>Is a management decision where most of the decisions made are carried out publicly. </li></ul><ul><li>All draft documents, arguments for/against a proposal, all final decisions, decision making process are all in view for the public to view. </li></ul><ul><li>Disadvantages – competitive disclosure for companies, can expose corporate intelligence that may provide a unique competitive advantage. </li></ul><ul><li>Advantages – nothing to hide to public = Trust! </li></ul>
  4. 4. Controlled Transparency: <ul><li>Controlled posting and release of information on the internet </li></ul><ul><li>Can occur through email, web based and other device channel outlets </li></ul><ul><li>It can be Institutional, Overt, Covert and Unintentional. </li></ul>
  5. 5. Institutional Transparency: <ul><li>Where information about an organisation is made available by wide range of authorities. </li></ul><ul><li>This may be info about: </li></ul><ul><li>Its people </li></ul><ul><li>Brands </li></ul><ul><li>Services </li></ul><ul><li>Products </li></ul><ul><li>This form of transparency applies to the voluntary sector e.g. Charities </li></ul>
  6. 6. Overt Transparency: <ul><li>Where organisations seek to make their information available. This can be: </li></ul><ul><li>Markets </li></ul><ul><li>Consumers </li></ul><ul><li>Employees </li></ul><ul><li>Many times, this kind of transparency is on a website, offered in emails or provided to a social media participants. </li></ul>
  7. 7. Unintentional Transparency: <ul><li>Where information is available or made available through the offices of the organisation and is ‘harvested’… </li></ul><ul><li>‘Harvested’ – a person taking info from a page of the organisations website and transcribing it. </li></ul>
  8. 8. All organisations are Transparent, so too are people, the amount of information about us is growing all the time! Phillips & Young 2009 – Online Public Relations