Tips to Maximize the Conversion Rate of your PPC Campaign
Tips to Maximize the Conversion Rateof your PPC CampaignBywww.ppcadsmanagement.com
Pay Per Click AdvertisingPay per click advertising is a populartechnique to enhance your businessonline. The success of your campaignis measured with the help of arelevant metric named ‘conversion’.Conversion rate gives you the actualmeasure of the visitors that areconverted into consumers i.e. thenumber of leads you are getting fromyour campaign. Once you have set upyour campaign you need keep track ofeach and every metrics of yourcampaign. Proper monitoring andtesting will help you to maximizeyour conversion rate and ROI.
Here you will get some tactics which you mightfollow to maximize your conversion rate:Make Use of Long TailKeywordsLong tail keywords are three tofour word phrases which aremost effective for increasing theconversion rate. This type ofkeywords brings only targetedtraffic to your landing pages.Make use of high intent wordsalong with your long tailkeywords so that it can fulfillyour objectives.
Don’t Ignore NegativeKeywordsIt is an effective way to stopreceiving irrelevant clicks. It willfilter out irrelevant traffic andsends on only target visitors intolanding page and therebyincreasing your conversion rate.Suppose if your are providingpaid services then you can add‘free’ as your negative keyword.
Specify Your DesiredLocationSpecify the location where youwant your advertisement to getdisplayed. Geo-targeting providesyou the option to select thedesired location. It is anotheropportunity to check irrelevanttraffic.
Write an Appealing AdCopyIf you are giving any kind offersthen you may highlight it in youradcopy to grasp the attention ofthe visitors. Try to make the textinteresting so that it can insistyour visitors to enter into yourlanding page.
Create Separate Landing Pagefor Each Ad GroupDon’t make your home page as yourlanding page. Create user-friendly landingpage with relevant content. Don’t confuseyour visitors, try to keep all the promiseswhich you have made into ad copy.
Keep Track of Your QualityScoreIf you are maintaining GoogleAdWords pay per click then theperformance of campaign is measuredin terms of Quality Score. You need tokeep track of the Quality score of allkeywords because the position of youradvertisement depends on this dynamicvariable. Remember that Googlealways wants to display the best to theirusers so you need to maintain theoverall quality of your campaign to getthe maximum profit from it.