Presentazione di Everywhere Sport - Sistema Startup 2013


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La presentazione dell'idea d'impresa Everywhere Sport in occasione dell'evento "Sistema Startup 2013 - Opportunità di finanziamento per startup innovative in Sardegna" tenutosi presso il Parco tecnologico della Sardegna a Pula l'11 ottobre 2013.

Published in: Health & Medicine, Technology
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Presentazione di Everywhere Sport - Sistema Startup 2013

  1. 1. Everywhere Sport Sport without boundaries Real Time Social Sport We know sportsmen have specific needs. We make innovative software for supporting them, everywhere, every day Fabrizio Mulas, CEO
  2. 2. Needs Sportsmen have specific needs… … beginners need help and advices … amateurs need workout tools and support … advanced need professional tools and trainer supervision
  3. 3. Business Idea Market place of sport professionals 1) Use our Apps 2) Request a workout plan 3) The coach creates the plan SEAMLESS EXPERIENCE 5) Now the virtual coach will train you! 4) He uploads the plan on your App
  4. 4. Business Idea - Demo Follow the Virtual Personal Trainer
  5. 5. Innovations University Spin-off, 4 years R&D in Human Computer Interaction Business model innovation Digitalization of trainers/clients relationship Lower costs Unexplored potential market
  6. 6. Products Overview Everywhere Run! Challenge yourself Everywhere Race! Sport without boundaries Everywhere Trainers! Where coaches meet sportsmen Product already on the Play Store (70.000 downloads, >5.000 workouts/month) iOS version in development Beta already on the Play Store (8.000 downloads) iOS version in development Prototype not online In development
  7. 7. Competitive Advantages Other Social Features Offline Challenges Real Time Challenges Virtual Events Challenge yourself Remote Personal Trainer Live Tracking
  8. 8. Competitive Advantages We differentiate for the real time virtual races and for the remote personal trainer There is not a fitness/sport professionals market place Competitors offer only standard training plans There is not a structured and fully digitalized offer
  9. 9. Market Opportunity 29% of people 500 million People who download apps have downloaded a health app worldwide will be using mobile health apps by 2015 Global revenue for mobile healthcare apps: 17 Billion $
  10. 10. Financial Projections & Business Model Estimation based on 300.000 registered users in 4 years € Million Income Expenditures We sell: • Standard training plans (not personalized): 9€ € 1,60 € 1,40 € 1,20 € 1,00 € 0,80 € 0,60 € 0,40 € 0,20 € 0,00 • Premium training plans (customized by professional trainers): 30 € our fee is 20% 1 2 3 Years (3 to 5)% buy some services/add-ons 0.05% of 500M mobile health app users
  11. 11. Planning Direct and indirect Marketing Strategy Bloggers, Forums, Social Network Digital advertising tests (on different channels) Advertising campaigns and continuous metrics calculation Fund needed Milestones 250.000 € 3 months for selling standard training plans 5 months for selling premium training plans Partnership
  12. 12. Team Fabrizio Mulas Engineer, PhD CEO Salvatore Carta CEO of Xorovo CTO of Applix Lead Mentor Scientific Responsible Luisella Piredda Psicologa Psicoterapeuta Product Development Research group (Everywhere Sport is a university spinoff) 1 Post doc 1 PhD 2 Fellows Stefano Amico Engineer Business Developer Paolo Pilloni PhD Main Developer Execution 1 Developer 1 UX Designer 1 Social manager 1 Blogger
  13. 13. Everywhere Sport Sport without boundaries Real time social sport as never before Innovative software for every day sport Fabrizio Mulas, CEO