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Soyez lu et compris en 10 secondes par Liliane Fanello pour Objectif Com

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Soyez lu et compris en 10 secondes par Liliane Fanello pour Objectif Com

  1. 1. Ecriture efficace : soyez lu et compris en moins de 10 secondes Version abrégée Liliane FANELLO
  2. 2. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  3. 3. Ecrire pour être lu… …et pour être compris (Pas de la littérature!) Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  4. 4.  Comprendre ce qu’attendent les lecteurs  Adopter le bon état d’esprit  Attraper des réflexes utiles  7 règles pour écrire efficacement Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  5. 5. Ceci n’est pas une recette miracle.Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  6. 6. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  7. 7.  Attirer l’attention de la cible ?  Quels arguments ?  Quels mots-clés, quel style? Et surtout…  Qu’est-ce que je veux lui dire ?  Quel effet ?  Quels résultats ? Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  8. 8. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  9. 9. Les leviers Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  10. 10. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  11. 11. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  12. 12. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  13. 13. Il lit par blocs, il butine Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  14. 14. Pas besoin d’en dire trop ! Inspirez confiance Donnez envie de rester Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  15. 15. Le lecteur ne doit faire aucun effort de lecture compréhension Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  16. 16.  Informations synthétisées : titres, tableaux, listes…  Eléments de navigation : menu, moteur de recherche…  Liens hypertextes  Images/Vidéos + légendes Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  17. 17.  Vocabulaire accessible  Style simple et direct  Mots qui font sens pour la cible (mots-clés)  Voix active Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  18. 18.  Mots-clés en gras (pas trop!)  Titres et intertitres  Chapô/accroche  Textes aérés  Paragraphes (courts)  Liste à puces  Différents niveaux de lecture Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  19. 19. Plutôt que : « Historique » Essayez : « XY: une passion familiale depuis 1999 » Donnez- leur une valeur ajoutée Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  20. 20. Source : www.webeditor.lu Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  21. 21. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  22. 22. Faites-le en plusieurs étapes Ceci est votre meilleur allié.Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  23. 23.  Segmentez les phrases longues  Une idée par phrase et par paragraphe  Sujet-verbe-complément Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  24. 24.  Adverbes et adjectifs inutiles  Redondances  Détails superflus  Si vous pouvez remplacer par quelque chose de plus court, essayez Si cela ne change pas le sens ou la compréhension, supprimez ! Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  25. 25.  Page web : 1000 à 1500 caractères  Chapô/intro : 200 à 300 car. (2-3 lignes)  Paragraphes : 4 lignes  Titre : 10 à 12 mots max  Résumé/synthèse : 300 à 400 car.  Balise Title : 60 à 65 car.  Balise méta description 160 à 165 car. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  26. 26. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  27. 27. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  28. 28.  Blabla/bla-bla, nom masculin: Familier. Discours vide ou mensonger destiné à éblouir (Larousse) Flux de paroles inutiles ou incohérentes, discours creux (wikipédia)  Baratin, nom masculin: Familier. Discours abondant, destiné à convaincre, à tromper, à séduire ; boniment : Tout ça, c'est du baratin. (Larousse) Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  29. 29. Pyramide inversée Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  30. 30.  Site internet  Articles (blog ou autre…)  E-mail  Lettre commerciale  Lettre candidature  Communiqué de presse  Business Plan… Le message le plus important au début : pensez-y pour tous les supports ! Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  31. 31. Il était une fois… Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  32. 32. Parlez au cœur plutôt qu’à la tête  Adhésion affective  Inspirer confiance  Sympathie, empathie  Proximité entre vous et le lecteur  Pouvoir des images Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  33. 33. Un bon storytelling ?  Authentique et intéressant  Suscite l’émotion  Reflète les valeurs de l’entreprise  Personnages auxquels les gens peuvent/ont envie de s’identifier  Pas trop long Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  34. 34. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  35. 35. Campagne « Raisons d’y croire » 2013-2014 Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  36. 36. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  37. 37. http://robseward.com Communication + chocolat Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  38. 38. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  39. 39. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  40. 40. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  41. 41. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  42. 42. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  43. 43. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  44. 44. 2008, la France lance le gilet et le triangle obligatoires Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  45. 45. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  46. 46. Loi de proximité : captez l’intérêt du lecteur Tout être humain s’intéresse toujours plus à ce qui est près de lui et à ce qui le concerne directement. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  47. 47.  Géographique  Affective  Temporelle  Sociale Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  48. 48. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  49. 49. Croyez-vous dans votre produit/service ? Promettez-lui que votre service/produit va répondre à son besoin, son envie ou son manque. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  50. 50. Une promesse  courte  crédible  attractive Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  51. 51. Ne décevez pas votre lecteur ! Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  52. 52. N’oubliez pas de le faire (ré)agir Persuader, c’est amener à…  Agir  S’inscrire  Commander  Participer  Télécharger  Acheter… Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  53. 53. 1. Ecrire pour le destinataire 2. Lisible et compréhensible 3. Toujours plus court ! 4. Droit au but 5. Raconter une (belle) histoire 6. Loi de la proximité 7. Promesse = business Le lecteur ne lira pas tout Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  54. 54. Liliane Fanello - Les mots du bon côté - Objectif Com 2014
  55. 55. A vous de jouer ! liliane.fanello@gmail.com Les mots du bon côté Et surtout testez… Liliane Fanello - Les mots du bon côté - Objectif Com 2014

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