Wikipedia & social mediaA few things to know:● @Wikipedia ○ 82k followers ○ Not social● Facebook ○ +1 million fans. ○ Not social● Blog ○ Mainly male contributors● None of these are used to attract new editors● Open source means metrics challenges
WikiWomens Collaborative● Project inspired by womens rights movement of 19th & 20th century● Social media is where women are● Social media is free!● Provide a space for women to be themselves; interact with & inspire each other, new editors
WikiWomens Collaborative● Hard to attract new editors ○ PR campaign?● But, experienced editors like it! ○ Majority of Facebook users are editors ○ More new potentials on Twitter● 500+ likes on Facebook!!● 600+ on Twitter● Lots of great blogs● Small group of volunteers - more needed ○ Hard to crowdsource volunteers
WWC Survey● Small sample (24)● Majority active editors● Majority felt: ○ WWC made them feel more connected to community (women and general) ○ Participants more excited about mission ○ Participants more aware of gender gap & how to help ○ More like to edit Wikipedia & projects● But did they?
YES! WWC participants started editing more in September. WWC launched in September.
Mind the gap - reflections● Social media has helped to build a community of women who might not always communicate on wiki● Culture change can be more powerful than tool change.● Women want to socialize & create together● Outreach does matter & make a difference● Not sure if the gap can be closed anytime soon.
Can social media save Wikipedia from itself? A system bias influenced social media experience Thank you John & Christoph! This entire presentation is:Sarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13