Can social media save Wikipedia from itself? - Sarah Stierch - Social Media Week Hamburg 2013

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"Can social media save Wikipedia from itself?" a keynote by Sarah Stierch as given at Social Media Week Hamburg 2013

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Can social media save Wikipedia from itself? - Sarah Stierch - Social Media Week Hamburg 2013

  1. 1. Can social media save Wikipedia from itself? A system bias influenced social media experienceSarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13
  2. 2. Can social media saveWikipedia from itself? here are a few facts
  3. 3. 9% ** Ranges from 9%-13% generally. Ive even heard 23%. Regardless, its depressing.
  4. 4. im too busy overwhelming WHY?tried and failed too complex its geeky & uncool
  5. 5. :(
  6. 6. >:(
  7. 7. Ladies <3 social media● Bloggers● Facebook users● Pinteresters● Instagramers● Twitter
  8. 8. Wikipedia & social mediaA few things to know:● @Wikipedia ○ 82k followers ○ Not social● Facebook ○ +1 million fans. ○ Not social● Blog ○ Mainly male contributors● None of these are used to attract new editors● Open source means metrics challenges
  9. 9. WikiWomens Collaborative● Project inspired by womens rights movement of 19th & 20th century● Social media is where women are● Social media is free!● Provide a space for women to be themselves; interact with & inspire each other, new editors
  10. 10. Throw your hands up..
  11. 11. Phase 1● October● Focused on building likes & followers● Finding volunteers● Writing content for social media & blog● Creating a space on meta & logo● Promoting
  12. 12. Phase 2● November-January● Two main goals: ○ More new editors ○ Make project sustainable ■ More multilingual ■ WWC + WMF● Ask a WikiWoman event● Meta makeover● New roles for volunteers
  13. 13. http://meta.wikimedia.org/wiki/WikiWomens_Collaborative
  14. 14. #askawikiwoman
  15. 15. THIS WAS HARD
  16. 16. WikiWomens Collaborative● Hard to attract new editors ○ PR campaign?● But, experienced editors like it! ○ Majority of Facebook users are editors ○ More new potentials on Twitter● 500+ likes on Facebook!!● 600+ on Twitter● Lots of great blogs● Small group of volunteers - more needed ○ Hard to crowdsource volunteers
  17. 17. WWC Survey● Small sample (24)● Majority active editors● Majority felt: ○ WWC made them feel more connected to community (women and general) ○ Participants more excited about mission ○ Participants more aware of gender gap & how to help ○ More like to edit Wikipedia & projects● But did they?
  18. 18. YES! WWC participants started editing more in September. WWC launched in September.
  19. 19. Mind the gap - reflections● Social media has helped to build a community of women who might not always communicate on wiki● Culture change can be more powerful than tool change.● Women want to socialize & create together● Outreach does matter & make a difference● Not sure if the gap can be closed anytime soon.
  20. 20. BE BOLD
  21. 21. Can social media save Wikipedia from itself? A system bias influenced social media experience Thank you John & Christoph! This entire presentation is:Sarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13

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