How to create a marketing plan for slide share

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How to create a marketing plan for slide share

  1. 1. Creating A Marketing PlanSarah ManleyVivid Image, Inc.www.vimm.comFacebook: Vivid Image, Inc.Email: SarahM@vimm.com
  2. 2. Overview“It takes as much energy to wish as it does toplan.”- Eleanor Roosevelt
  3. 3. Criteria for a Strong Position/Brand• Unique• Credible• Compelling• Consistent• Broad-based• Hard to Neutralize• Enduring
  4. 4. Company Overview• Introduction (1 paragraph) • Name, location, organization• Slogan• Mission Statement• History and Current Status (1 paragraph)• Markets and Products• Objectives• Length: about 1 page
  5. 5. What is Marketing?• Marketing is not advertising.• Marketing is not public relations.• Marketing is not digital communication.• Marketing encompasses all of these things, especially in business.
  6. 6. Why Develop a Plan? • Provides a sense of purpose and direction • Guide to implementation and control • Marketing-oriented planning can help the entire organization achieve its goals
  7. 7. Marketing Plan Objectives• Most important piece of your plan• Build on industry and marketplace analysis – define your niche• Identify your customers• Demonstrate how you will solve problems for customers• Describe how you will reach customers – advertising sales• Convince reader that there is an eager market for your product or service
  8. 8. Marketing Plan Outline• Introduction• Target Market• Product/Service Strategy• Pricing Strategy• Distribution Strategy• Advertising and Promotion• Sales Strategy• Sales and Marketing Forecasts
  9. 9. Distribution Strategy• Explain how you will deliver your product or service to your customers • How will your customers acquire your product or service• Describe and justify the distribution channels you will use• Describe how you will gain access to your planned distribution channels
  10. 10. Marketing is…To Be Continued….

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