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BUILDING PARTNERSHIPS
September 27th, 2016 // Recreation Summit
HELLO.
➤ Background
➤ Today
➤ What works
➤ What doesn’t
➤ Why
THE WHY
➤ Big Picture questions
➤ Why do you want to partner with ANY organization?
➤ Why do you want to partner with this...
MAPPY HOUR 2016:
Partnership between monthly community meet up and
Recreation Department
➤ More millennials
➤ New perspectives on
parks
➤ New sports in parks
➤ Local collaborations
➤ After work in parks
➤ Long t...
Mappy Hour: April 2016
ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP
Assets Needs
Overlap
ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP
Assets Needs
Overlap
NEEDS & ASSETS
Space
Marketing Power
Infrastructure
Expertise
Fans / followers
Money
Technology
Brand/Affiliation
OUTDOORFEST 2014: YOGA IN
CROTONA
Partnership between festival & park administrator, local staff
BREAKING DOWN NEEDS
➤ Needs: Crotona
➤ Expertise
➤ People
➤ Excitement
➤ Needs: OutdoorFest
➤ Local knowledge
➤ Space
➤ Lo...
UTILIZING RESOURCES
➤ Needs: Crotona
➤ Expertise
➤ People
➤ Excitement
➤ Needs: OutdoorFest
➤ Local knowledge
➤ Space
➤ Lo...
LOCAL EVENT RESULTS
➤ 40 people
➤ Free event
➤ All levels
➤ Locals & non-residents
➤ Outdoor health and wellness
➤ positiv...
AMPLIFICATION
➤ Crotona event publicized
through OutdoorFest & Pop
Up Yoga NYC
➤ Provided as designated Bronx
Location for...
TASK: CREATE THE LIST FOR YOUR ORGANIZATION
➤ STEP 1:
➤ What are your assets?
➤ What are your needs?
➤ STEP 2:
➤ Knowing t...
BUILDING PARTNERSHIPS PART III
➤ Two key elements
➤ What information is
communicated
➤ Rules, regulations,
workflow
➤ How t...
SPECIFIC PARKS CHALLENGES
➤ What needs to be communicated?
➤ Permits
➤ Specific rules associated with permits
➤ Insurance
➤...
How do you communicate?
ASSESSMENT & OBSERVATION
➤ Celebrate your achievements
➤ Achieve our goals?
➤ Measurements such as: Number of people? Spec...
ASSESSMENT & OBSERVATION
➤ Identify your learnings
➤ What didn’t work?
➤ What challenges are there that need to be address...
SUMMARY
➤ 4 Steps to Successful Partnerships
➤ I. Why
➤ II. Collaborative Overlap
➤ III. Expectations & Communications
➤ I...
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Parks & Rec Summit Presentation

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Parks & Rec Summit Presentation

  1. 1. BUILDING PARTNERSHIPS September 27th, 2016 // Recreation Summit
  2. 2. HELLO. ➤ Background ➤ Today ➤ What works ➤ What doesn’t ➤ Why
  3. 3. THE WHY ➤ Big Picture questions ➤ Why do you want to partner with ANY organization? ➤ Why do you want to partner with this specific organization? ➤ What do you hope to get out of this partnership ➤ What do you need to get out of this partnership?
  4. 4. MAPPY HOUR 2016: Partnership between monthly community meet up and Recreation Department
  5. 5. ➤ More millennials ➤ New perspectives on parks ➤ New sports in parks ➤ Local collaborations ➤ After work in parks ➤ Long term programming ➤ Highlight local resources ➤ Slacklining (community) ➤ Slacklining (sport) ➤ Outdoors event SHARED MISSION: Encourage more New Yorkers to engage in recreation OUR GOALS
  6. 6. Mappy Hour: April 2016
  7. 7. ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP Assets Needs Overlap
  8. 8. ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP Assets Needs Overlap
  9. 9. NEEDS & ASSETS Space Marketing Power Infrastructure Expertise Fans / followers Money Technology Brand/Affiliation
  10. 10. OUTDOORFEST 2014: YOGA IN CROTONA Partnership between festival & park administrator, local staff
  11. 11. BREAKING DOWN NEEDS ➤ Needs: Crotona ➤ Expertise ➤ People ➤ Excitement ➤ Needs: OutdoorFest ➤ Local knowledge ➤ Space ➤ Local community Challenges to execute
  12. 12. UTILIZING RESOURCES ➤ Needs: Crotona ➤ Expertise ➤ People ➤ Excitement ➤ Needs: OutdoorFest ➤ Local knowledge ➤ Space ➤ Local community Mobilizing for mutual benefit ➤ Assets: OutdoorFest ➤ Yogi ➤ Broader NYC community ➤ Macro participation ➤ Assets: Crotona ➤ Space ➤ Knowledge of local needs ➤ Local community
  13. 13. LOCAL EVENT RESULTS ➤ 40 people ➤ Free event ➤ All levels ➤ Locals & non-residents ➤ Outdoor health and wellness ➤ positive utilization of NYC Parks space
  14. 14. AMPLIFICATION ➤ Crotona event publicized through OutdoorFest & Pop Up Yoga NYC ➤ Provided as designated Bronx Location for “Yoga in Five Boroughs” program ➤ Garnered hundreds of thousands of extra eyes ➤ Long term goal of highlighting Crotona’s location, beauty, and programming
  15. 15. TASK: CREATE THE LIST FOR YOUR ORGANIZATION ➤ STEP 1: ➤ What are your assets? ➤ What are your needs? ➤ STEP 2: ➤ Knowing that, what assets would you be looking for in another organization to support you? ➤ What needs of theirs would your program/facility/location fill?
  16. 16. BUILDING PARTNERSHIPS PART III ➤ Two key elements ➤ What information is communicated ➤ Rules, regulations, workflow ➤ How that information is communicated ➤ Telephone call? Meeting? .pdf EXPECTATIONS & COMMUNICATION
  17. 17. SPECIFIC PARKS CHALLENGES ➤ What needs to be communicated? ➤ Permits ➤ Specific rules associated with permits ➤ Insurance ➤ Timelines ➤ Point of contact ➤ Communication channels ➤ How is this information presented? ➤ Are there ways it can be clearer?
  18. 18. How do you communicate?
  19. 19. ASSESSMENT & OBSERVATION ➤ Celebrate your achievements ➤ Achieve our goals? ➤ Measurements such as: Number of people? Specific impact (miles of trails cleaned up)? Long term relationships? ➤ Did we go beyond what we set out to do? What aided us in that? ➤ Align with our values? Help us share our values with our participants?
  20. 20. ASSESSMENT & OBSERVATION ➤ Identify your learnings ➤ What didn’t work? ➤ What challenges are there that need to be addressed? ➤ Think into the future ➤ Is this a a partner we want again? ➤ If so, how do we maintain this relationship?
  21. 21. SUMMARY ➤ 4 Steps to Successful Partnerships ➤ I. Why ➤ II. Collaborative Overlap ➤ III. Expectations & Communications ➤ IV. Assessment & Observation ➤ Contact ➤ sarah@outdoorfest.com | outdoorfest.com | 646-543-9246

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