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Communicating Responsible Tourism - World Travel Market 2013


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My slides from the 'Communicating Responsible Tourism' panel at World Travel Market, November 2013.

For a video of the session, visit YouTube:

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Communicating Responsible Tourism - World Travel Market 2013

  1. 1. The Big Contribution Sarah Holloway 5 November 2013
  2. 2. Don’t talk about responsible tourism
  3. 3. “Great taste is in our nature”
  4. 4. Message no. 1 Start from where your customers are. Understand their values.
  5. 5. “Tesco admits two thirds of bagged salads end up in bin”
  6. 6. Message no. 2 Communicate on the big, unique contribution you can make.
  7. 7. What is tourism’s big contribution?
  8. 8. • • • It’s one huge contribution, not a concept covering several issues It’s unique to tourism You don’t have to explain to customers why it’s worth doing because it speaks to their values
  9. 9. Thank you Sarah Holloway Sustainability strategy & communications