Marketing Your Message Literacy Program Sustainability

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Wisconsin Literacy Annual Conference, November 12, 2009

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Marketing Your Message Literacy Program Sustainability

  1. 1. Marketing Your Message<br />with “real world” experiences<br />
  2. 2. Time to stretch…<br />
  3. 3. Your verbal message matters.<br />OLD vs. NEW<br />What’s the word on the street?<br />
  4. 4. Your written communication<br /><ul><li>Newsletters
  5. 5. Blogs
  6. 6. Facebook
  7. 7. Brochures
  8. 8. Annual reports</li></li></ul><li> “While English class may conjure up the memory of diagramming sentences or spelling bees for some of us, for our adult learners this spring it included strapping their teacher to a backboard and learning what happens when you call 911 as they simulated a car crash with volunteer EMT’s at the library…”<br />An excerpt from our June 2009 newsletter<br />
  9. 9. The BookmarkNews & Views of the Portage County Literacy Council<br />Learning English is No Small Potatoes!<br />September 10, 2009 by pocolit<br />About a year ago the Portage County Literacy Council began a Rural Literacy pilot project designed to bring English instruction to rural workplaces in our county that employ non-English speaking workers.  Based on our success at the Felz Dairy Farm last fall we began working with the Paragon Potato Farm in Bancroft, Wisconsin in January 2009.<br />…article continues with description, quote from employer and news of visitors from another literacy council at:<br />www.pocolit.wordpress.com<br />
  10. 10. Tailored messages for funders<br /><ul><li>A picture is worth a thousand words
  11. 11. Back it up with some good text too
  12. 12. How is it serving their goals?</li></li></ul><li>
  13. 13. The look of Rural Literacy<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. The best is yet to come…<br /><ul><li>Update your message
  19. 19. Tell your story
  20. 20. Attract funders</li></li></ul><li>For another look<br />Email: pclc@pocolit.org<br />Website: www.pocolit.org<br />Blog: www.pocolit.wordpress.com<br />This presentation: www.slideshare.net<br /> (search for SarahHalstead)<br />

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