This presentation forms part of the “Developing your academic web presence (for PhDs & Postdocs)” workshop I presented. Extended from the shorter "Managing your online presence (for postgrads)" (available here: http://www.slideshare.net/SarahG_SS/managing-your-online-presence-for-postgrads), it provides an overview of some of the advantages and disadvantages of having an online presence in our digital world. What your online presence can be made up of and the image you project online (and might not be aware of) were covered. A few tips on setting up, managing and monitoring online presence that can help kick-start your online image were included. This introductory workshop is suitable for postgraduate students of any level but was geared towards PhDs and postdocs specifically.