workloads and budgets
- Planning and executing an effective content
marketing strategy takes a lot of time and
resources. Therefore, you should start planning
early and align your marketing budget with your
strategy and goals.
Isolating your content
o In order to make your content marketing strategy
work. you should have all departments of your
company on board.
- Create a consistent corporate storyline and
include your colleagues‘ inputs.
Staying in your comfort zone
- You want to stand out of the crowd? You want
people to remember your brand? Do things
differently, take risks and show personality.
Boring and normal won't get you far.
Promoting your content
- Content marketing doesn't end with content
creation. You have to offer the right content
wherever and whenever people are looking for it.
Meet your prospects wherever they are.
Not reimagining your
- Creating new and valuable content is quite a
hassle of a task. Why not reimagine and
repurpose it? Got a blog post you are really proud
of? Turn it into an infographic, SlideShare or even
a video or podcast.
Not having a follow-up plan
o After having created and spread your content,
there is still work to do. Analyze and measure
your marketing actions and adapt your strategy
to your results. Tailor your content to what your
users engage with.
Swear by an
strategy and avoid