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Common Content Marketing Mistakes


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10 content marketing mistakes you should be aware of.

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Published in: Marketing
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Common Content Marketing Mistakes

  1. 1. - Be aware of these 10 marketing mistakes: ‘ ".
  2. 2. Mistake #01
  3. 3. Talking too much about yourself o Don't talk about how great your brand is. - Offer content of great value and your users will notice themselves.
  4. 4. Mistake #02
  5. 5. Not having an objective o In order to make your marketing strategy work. you have to assign an objective to each action you perform.
  6. 6. Mistake #03
  7. 7. Putting quantity over quality o Churning out one piece of content after the other can be quite overwhelming and affect your content quality. Make sure quality is king. Always.
  8. 8. Mistake #04
  9. 9. Being inconsistent - Plan your content marketing strategy in a way that allows to stay consistent. - Consistency regarding style. tone and content distribution positions you as a reliable source.
  10. 10. Mistake #05
  11. 11. Underestimating content workloads and budgets - Planning and executing an effective content marketing strategy takes a lot of time and resources. Therefore, you should start planning early and align your marketing budget with your strategy and goals.
  12. 12. Mistake #06
  13. 13. Isolating your content marketing department o In order to make your content marketing strategy work. you should have all departments of your company on board. - Create a consistent corporate storyline and include your colleagues‘ inputs.
  14. 14. Mistake #7
  15. 15. Staying in your comfort zone - You want to stand out of the crowd? You want people to remember your brand? Do things differently, take risks and show personality. Boring and normal won't get you far.
  16. 16. Mistake #8
  17. 17. Promoting your content too little - Content marketing doesn't end with content creation. You have to offer the right content wherever and whenever people are looking for it. Meet your prospects wherever they are.
  18. 18. Mistake #09
  19. 19. Not reimagining your content enough - Creating new and valuable content is quite a hassle of a task. Why not reimagine and repurpose it? Got a blog post you are really proud of? Turn it into an infographic, SlideShare or even a video or podcast.
  20. 20. Mistake #10
  21. 21. Not having a follow-up plan o After having created and spread your content, there is still work to do. Analyze and measure your marketing actions and adapt your strategy to your results. Tailor your content to what your users engage with.
  22. 22. Swear by an efficient content strategy and avoid these marketing mistakes!