1.
P E R S O N A L
B R A N D I N G 1 0 1
MM
Sarah Dudley
Founder, Marketing Macros

2.
Defining in the minds of others who
you are, what you stand for, and
what you can do for them
Personal Branding
@marketingmacros

3.
We all have a personal brand
......whether we like it or not.
Kim Kardashian Donald Trump Chewbacca Mom
@marketingmacros

4.
Our brands are defined by...
Our Words Our Actions Our Networks
@marketingmacros

5.
How would people describe you?
.....is this how you want to be seen?
Passionate
Motivated
Sensitive
Sassy
Aggressive
Troll
ArgumentativeInspired
Innovative
Forward-thinker
Confident
Positive
Proactive
Expert
Thought LeaderFriend
Colleague
Influencer
Thoughtful
Reactive
Wild
Driven
Lazy
Determined
@marketingmacros

6.
Take control of the Brand of
YOU
Answer this question:
What makes you memorable?
@marketingmacros

7.
Take control of the Brand of
YOU
Answer this question:
What do you want to be
known for?
@marketingmacros

8.
Take control of the Brand of
YOU
Take stock of what is already
out there:
-Google yourself
-Assess social networks
-Get feedback from others
@marketingmacros

9.
Why is a personal brand
important?
@marketingmacros

10.
You probably won't stay in
the same job forever.
A good resume is no longer
enough to land your dream job.
@marketingmacros

11.
Your network is your most
critical asset.
Show them what you've done,
what you are doing, and what
you want to accomplish.
@marketingmacros

12.
People are already watching.
Make sure they see only what
you want them to see.
@marketingmacros

13.
Create new opportunities.
Do you want to speak at events?
Become an influencer?
Start your own business?
Become a mentor?
Negotiate a higher salary?
Travel the world?
Learn to love work?
Building a personal brand gets you closer to
these goals.
@marketingmacros

14.
4 Ways to Get Started
Do a personal SWOT
analysis
What are your strengths?
What are your weaknesses?
Where do you want to be?
What is stopping you from getting
there?
@marketingmacros

15.
4 Ways to Get Started
Assess the current
landscape
Google yourself
Take stock of what networks you are on
and the type of images/posts you put out
there
Decide where you want to focus your
energy
@marketingmacros

16.
4 Ways to Get Started
Get active on social networks
NOW
PRO Tips:
Be targeted in which networks you focus
your energy on
Be yourself, be personal but always be
respectful
Don't be a troll
@marketingmacros

17.
4 Ways to Get Started
Find your medium & begin
delivering a consistent message
Blog
Vlog
Start a podcast
Record Tutorials
Attend & Speak at Events
Share, post, tweet, snap regularly
Create guides & visuals to support your message
Collaborate with others
@marketingmacros

18.
Let's Dive in!
We've developed a FREE workbook to help you build
the BRAND OF YOU!
This workbook will guide you
through a personal SWOT
analysis and help you easily
define what your personal
mission statement is so you can
start building your personal
empire!
@marketingmacros
Get my workbook!
www.marketingmacros.com/personalbrandingworkbook