Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
P E R S O N A L
B R A N D I N G 1 0 1
MM
Sarah Dudley
Founder, Marketing Macros
Defining in the minds of others who
you are, what you stand for, and
what you can do for them
Personal Branding
@marketing...
We all have a personal brand
......whether we like it or not.
Kim Kardashian Donald Trump Chewbacca Mom
@marketingmacros
Our brands are defined by...
Our Words Our Actions Our Networks
@marketingmacros
How would people describe you?
.....is this how you want to be seen?
Passionate
Motivated
Sensitive
Sassy
Aggressive
Troll...
Take control of the Brand of
YOU 
Answer this question:
What makes you memorable?
@marketingmacros
Take control of the Brand of
YOU 
Answer this question:
What do you want to be
known for?
@marketingmacros
Take control of the Brand of
YOU 
Take stock of what is already
out there:
-Google yourself
-Assess social networks
-Get f...
Why is a personal brand
important? 
@marketingmacros
You probably won't stay in
the same job forever. 
A good resume is no longer
enough to land your dream job.
@marketingmacr...
Your network is your most
critical asset. 
Show them what you've done,
what you are doing, and what
you want to accomplish...
People are already watching. 
Make sure they see only what
you want them to see.
@marketingmacros
Create new opportunities. 
Do you want to speak at events?
Become an influencer?
Start your own business?
Become a mentor?...
4 Ways to Get Started 
Do a personal SWOT
analysis
What are your strengths?
What are your weaknesses?
Where do you want to...
4 Ways to Get Started 
Assess the current
landscape
Google yourself
Take stock of what networks you are on
and the type of...
4 Ways to Get Started 
Get active on social networks
NOW
PRO Tips:
Be targeted in which networks you focus
your energy on
...
4 Ways to Get Started 
Find your medium & begin
delivering a consistent message
Blog
Vlog
Start a podcast
Record Tutorials...
Let's Dive in! 
We've developed a FREE workbook to help you build
the BRAND OF YOU!
This workbook will guide you
through a...
Upcoming SlideShare
Loading in …5
×

Personal branding 101

1,345 views

Published on

Did you know that 81% of organizations admitted using social media profiles for recruitment purposes? Is your personal brand up to par? Learn the basics of what a personal brand is, the 4 things you need to do today to start building the brand of you, and a free workbook to get started.

Get your free workbook here: https://www.marketingmacros.com/personalbrandingguide

Published in: Career
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Personal branding 101

  1. 1. P E R S O N A L B R A N D I N G 1 0 1 MM Sarah Dudley Founder, Marketing Macros
  2. 2. Defining in the minds of others who you are, what you stand for, and what you can do for them Personal Branding @marketingmacros
  3. 3. We all have a personal brand ......whether we like it or not. Kim Kardashian Donald Trump Chewbacca Mom @marketingmacros
  4. 4. Our brands are defined by... Our Words Our Actions Our Networks @marketingmacros
  5. 5. How would people describe you? .....is this how you want to be seen? Passionate Motivated Sensitive Sassy Aggressive Troll ArgumentativeInspired Innovative Forward-thinker Confident Positive Proactive Expert Thought LeaderFriend Colleague Influencer Thoughtful Reactive Wild Driven Lazy Determined @marketingmacros
  6. 6. Take control of the Brand of YOU  Answer this question: What makes you memorable? @marketingmacros
  7. 7. Take control of the Brand of YOU  Answer this question: What do you want to be known for? @marketingmacros
  8. 8. Take control of the Brand of YOU  Take stock of what is already out there: -Google yourself -Assess social networks -Get feedback from others @marketingmacros
  9. 9. Why is a personal brand important?  @marketingmacros
  10. 10. You probably won't stay in the same job forever.  A good resume is no longer enough to land your dream job. @marketingmacros
  11. 11. Your network is your most critical asset.  Show them what you've done, what you are doing, and what you want to accomplish. @marketingmacros
  12. 12. People are already watching.  Make sure they see only what you want them to see. @marketingmacros
  13. 13. Create new opportunities.  Do you want to speak at events? Become an influencer? Start your own business? Become a mentor? Negotiate a higher salary? Travel the world? Learn to love work? Building a personal brand gets you closer to these goals. @marketingmacros
  14. 14. 4 Ways to Get Started  Do a personal SWOT analysis What are your strengths? What are your weaknesses? Where do you want to be? What is stopping you from getting there? @marketingmacros
  15. 15. 4 Ways to Get Started  Assess the current landscape Google yourself Take stock of what networks you are on and the type of images/posts you put out there Decide where you want to focus your energy @marketingmacros
  16. 16. 4 Ways to Get Started  Get active on social networks NOW PRO Tips: Be targeted in which networks you focus your energy on Be yourself, be personal but always be respectful Don't be a troll @marketingmacros
  17. 17. 4 Ways to Get Started  Find your medium & begin delivering a consistent message Blog Vlog Start a podcast Record Tutorials Attend & Speak at Events Share, post, tweet, snap regularly Create guides & visuals to support your message Collaborate with others @marketingmacros
  18. 18. Let's Dive in!  We've developed a FREE workbook to help you build the BRAND OF YOU! This workbook will guide you through a personal SWOT analysis and help you easily define what your personal mission statement is so you can start building your personal empire! @marketingmacros Get my workbook! www.marketingmacros.com/personalbrandingworkbook

×