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Marketing 300

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Marketing 300

  1. 1. Group Synergy<br />by<br />Lee Yoder<br />Sarah Brenner<br />Brandon Lucas<br />Devin Scroggins<br />Kara Kelley<br />
  2. 2. Situation Analysis<br />Customer<br />Competitor<br />S.W.O.T.<br />
  3. 3. Marketing Plan Objectives<br />Increase revenues<br />Set up new contracts<br />Implement training<br />Offer special sales<br />
  4. 4. Marketing Strategy<br />Strategy 1: Design graphic tee specifically for Ball State.<br />Strategy 2: Add tennis shoes to American Eagle product line.<br />Strategy 3: Develop an incentive program and better training for employees.<br />Strategy 4: Offer discounts for customers and non-customers.<br />Additional items<br />
  5. 5. Strategy 1<br />Design graphic tee specifically for Ball State.<br />Product<br />Price<br />Place<br />Promotion<br />
  6. 6. Strategy 2<br />Add tennis shoes to American Eagle product line.<br />Product<br />Price<br />Place<br />Promotion<br />
  7. 7. Strategy 3<br />Develop an incentive program and better training for employees<br />Product<br />Price<br />Place<br />
  8. 8. Strategy 4<br />Offer discounts for customers and non-customers.<br />Product<br />Price<br />Promotion<br />
  9. 9. Additional Items<br />Muncie phone book<br />Display cases in Muncie Mall<br />
  10. 10. Implementation and Control<br />Implementation Problems<br />Control<br />
  11. 11. Survey<br />70 Ball State students<br />8 questions<br />Conducted from October- November 2008<br />
  12. 12. Review<br />Situation Analysis<br />Marketing Plan Objective<br />Marketing Strategy<br />Implementation and Control<br />Survey<br />
  13. 13. Questions?<br />

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