HOW MIGHT WE
SCALE FOR THE
“Children grow out of shoes fast! We aim to
give repeatedly whenever possible. Repeat
giving allows us to learn more about the
needs of the community so we can continue
to improve the way we give.”
REPEAT GIVING +
SHOES FOR TOMORROW
HOW MIGHT TOMS INSPIRE
AND STRENGTHEN THE CAUSE IN THE EYES
OF THEIR CONSUMERS?
Mobile barcode scanning (including
traditional UPC barcodes and QR codes)
increased 1,600% globally during 2010.
(Source: Scanlife, December 2010)
will go to
would you like to follow them?
yes no yes no
turned four today but her shoes
were lost in a monsoon. Would you
like to help her secure another pair?
of your friends
scanned your TOMS
code! You’ve helped
village this month.
go barefoot: let others
scan & spread the word
build resources for
partners with existing
purchasing habits (other
opt in to follow
instant gratificaiton +
ask friends to help
unlock access to
special events /