In•te•ri•or De•sign (n.)Interior design is a multi-faceted profession in which creativeand technical solutions are applied...
cCultural Strategy & Innovation   Holistic Brand Identity Environmental Experiences        credit: http://schwartzrock.com/
Product   Service
Ecommerce vs. Brick & Mortar Collaborative Consumption      “Showrooming”   Behavior Economics &   Behavioral Psychology  ...
I intend to study how our “item-gathering” is affected bytechnology and how/why recentgenerations cling to brands dueto th...
“When technology is used not just as a gimmick, but to actually help solve a  problem, like cutting a line or gettingacces...
DATA TO MEMENTO                  OBJECT DATING
URBANAUTS (HORIZONTAL HOTEL DECENTRALIZED SERVICES)TOOLSHARE         CURATION        EXCLUS. + ACCES.
THE HANGTAG: REIMAGINED
( POST PURCHASE )IN STORE                       NEXT VISIT
IN STORE   POST PURCHASE   NEXT VISIT
Fillyoursoulsole.TRANSPARENCY +                                                       8REPEAT GIVING +    Your shoes      ...
Source: trendwatching.com
BRANDING             !           SOCIALTECH                        PURPOSE       SUSTAINABILITY
“How can we empower the public, asthe new brand champion, in such a way that encourages sustained generosity   for the 3BL...
avoid becoming a                     shop-and-compare commodity                      be selective with technologyCHAMPION ...
CRAFT
research   method 1 : anthropological mindsetinvestigate patterns of social interaction     codes of conduct/social cues  ...
outcomes   shareable infographics/blog   an actionable set of potential    experiments (case-studies)new tools/artifacts f...
11/08                                                       11/29                method 1 : passive and                   ...
Thesis_MidtermConversation
Thesis_MidtermConversation
Thesis_MidtermConversation
Thesis_MidtermConversation
Thesis_MidtermConversation
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Thesis_MidtermConversation

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Thesis_MidtermConversation

  1. 1. In•te•ri•or De•sign (n.)Interior design is a multi-faceted profession in which creativeand technical solutions are applied within a structure toachieve a built interior environment. These solutions arefunctional, enhance the quality of life and culture of theoccupants and are aesthetically attractive.
  2. 2. cCultural Strategy & Innovation Holistic Brand Identity Environmental Experiences credit: http://schwartzrock.com/
  3. 3. Product Service
  4. 4. Ecommerce vs. Brick & Mortar Collaborative Consumption “Showrooming” Behavior Economics & Behavioral Psychology Meaningful Play Social Media’s Impact on Purchasing New Technology in Retail
  5. 5. I intend to study how our “item-gathering” is affected bytechnology and how/why recentgenerations cling to brands dueto their greater cultural ideology rather than features/benefits.
  6. 6. “When technology is used not just as a gimmick, but to actually help solve a problem, like cutting a line or gettingaccess to reviews, it creates an elevated experience for the consumer.” Julie Bornstein (Sephora)
  7. 7. DATA TO MEMENTO OBJECT DATING
  8. 8. URBANAUTS (HORIZONTAL HOTEL DECENTRALIZED SERVICES)TOOLSHARE CURATION EXCLUS. + ACCES.
  9. 9. THE HANGTAG: REIMAGINED
  10. 10. ( POST PURCHASE )IN STORE NEXT VISIT
  11. 11. IN STORE POST PURCHASE NEXT VISIT
  12. 12. Fillyoursoulsole.TRANSPARENCY + 8REPEAT GIVING + Your shoes will go to of your friends scanned your TOMS code! You’ve helped contribute ____________DATA GATHERING ____________ would you like to follow them? $42 to the __________________ turned four today but her shoes were lost in a monsoon. Would you like to help her secure another pair? village this month. yes no yes noSHOES FORTOMORROW
  13. 13. Source: trendwatching.com
  14. 14. BRANDING ! SOCIALTECH PURPOSE SUSTAINABILITY
  15. 15. “How can we empower the public, asthe new brand champion, in such a way that encourages sustained generosity for the 3BL brands of the future? ”
  16. 16. avoid becoming a shop-and-compare commodity be selective with technologyCHAMPION BRAND enrich and extend your conversation create a deeper, personal connection to the things you purchase (instill value) alleviate stress / provide delight provide “ownership”
  17. 17. CRAFT
  18. 18. research method 1 : anthropological mindsetinvestigate patterns of social interaction codes of conduct/social cues 12` method 2 : participatory mindset probe first - then cocreate w/ generative tools ^hÅ
  19. 19. outcomes shareable infographics/blog an actionable set of potential experiments (case-studies)new tools/artifacts for environmentre:brand an environment/experience
  20. 20. 11/08 11/29 method 1 : passive and method 2 : reimagined artifacts participatory observation define and observe interactions w/ development PRESENT new tech of social disruptive development/ one-on-one interaction/cues shadowing release of co-creation define and of interest (???) probes sessions observe interactions with no-tech marketingcreate screener t-shirt release - creation of brand Cultural Ideology sketch- synthesis/needsfor participants continue to build champion/social Brand Hijacking prototype finding for community infographic Punching In artifacts blended brands completed Draft Schedule

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