the feeling of truly wrinkling fresh sheets.. warm breath on being alive... your neck...
this is anauthentic experience your life as it happens. nothing routine or staged. Spontaneous and unexpected pleasures that give your life a little edge of intrigue.
Crave believes that sexual pleasure, intimacy and satisfaction are at the core of being human. We believe that sex is healthy, wholesome and playful, that delight and flirtation provide vital sparks to everyday life. We believe that people crave a variety of sexual experiences and that there should be no judgment, stigma, or shame about that desire. We believe that women have been underserved in the market for quality toys,accessories and devices. The design, manufacture and material choices for sex toyshave been poor, and the shopping experience has been off-putting for many, which has created a longstanding perception of a lack of quality in the category at large. With Crave, we want to change the way women experience sex toys.
“ We believe sex is most exciting when it’s authentic and in themoment, so we’ve madeour products easy to useand easy to live with. ”
PRESCRIPTIVEThere’s no one right way to do things, either in bed or in life. “You do you!” SLEAZY OR CHEAP Crave is a brand for people who appreciate quality. They value well- designed and well-made objects in every area of their lives.
logothe exclusion zoneThe logotype must bereproduced with a cleararea around it which isfree from other graphicelements. This area is knownas the ‘exclusion zone’.With special permission, thelogo may be used inside ofa brandmark (see adjacentpage)
logoMAGAZINE ARTICLEBor rest, sinveli tatiande nonse simusam lam ent.Ipient enissi berchilis eaque CRAVE soluptas dolupta acimvolorrum sit quid ut que in con est, il earchilit, quos doluptiusas modipsume ne volupta qui sin estibea destinim ipieturia dele-stempe abor autem lant.Dus et quiam, et ipsus, nissinc imporepelest occaborrum aut pa written styleCRAVE quid? In external body text, weVoloris quidelest a doluptatis a eatibus cuptati nctate ne con should advise others toexplique sum ipis mos resendi CRAVE aces dol. display our name in the font HELVETICA NEUELearn more at WWW.LOVECRAVE.COM (medium). In internal body text, it should be in GOTHAM.BLOG POST #2 (Will vary per applicationBor rest, sinveli tatiande nonse simusam lam ent. between styles - bold, light,Ipient enissi berchilis eaque CRAVE soluptas doluptaacim volorrum sit quid ut que in con est, il earchilit, medium, book)quos doluptius as modipsume ne volupta qui sin esti-bea destinim ipieturia delestempe abor autem lant. The CRAVE url shouldDus et quiam, et ipsus, nissinc imporepelest occabor- always be in the uppercase.rum aut pa CRAVE quid minturias voluta que la idebiseaturepe consequibus, Voloris quidelest a doluptatisa eatibus cuptati nctate ne con explique sum ipis mosresendi CRAVE aces dol.Learn more at WWW.LOVECRAVE.COM
WHEN PEOPLE GO AFTER WHAT THEY TRULYGOTHAM LIGHT 27 /36 WANT.
logocolorsThe logo may NOT be:used with a gradientin any colors outside theones detailed in the brandguidelinemore than one colorAgain, keep it simple.
say goodbye to routine... GREAT VIBES 53/42 It’s about the spontaneous and unexpected GOTHAM LIGHT 18/21 pleasures that give your life a little edge of intrigue. There are two typefaces routinely used for CRAVE collateral. GREAT VIBES is a stylized type to be used for headers and “conversation”.Body text should be created with the GOTHAM typeface (light or book).Product names, even when in a header (i.e. DUET) should be in Gotham.
typography say goodbye say goodbye to routine... to routine... It’s about the say goodbye spontaneous and unexpected pleasures that give your life a little to routine... edge of intrigue. say goodbyeThe leading for the header should be “snug”but as a general rule, GREAT VIBES characters should to routine...not overlap. Do not tilt a header, it should remain erectat all times.
PROPER USEHey Beautiful!Great Vibes should be used sparingly. It’s not tobe used for general copy or body text (like this) as it is difficult to read in large quantities. You get more bang for your buck reserving it for special occasions! IMPROPER USE
( good examples ) THE PERFECT pair try the tip for the most intense sensation use the angled edge along your labia for precise stimulation press the inner HELLO GORGEOUS how are you? surfaces for sensation all around money - back guarantee flat surfaces with less intensity are great for warming up! detachable, usbrechargeable body offer includes ( Exception: GREAT VIBES may overlap GOTHAM in certain cases. ) TRULY free engraving WATERPROOF www.lovecrave.com
typography ( brand families should look similar)( These logo marks shouldn’t be recreated. They can be found in the StarterKit AI file.)
Pantone 170U/170C CRAVE CORAL Pantone 324U/324C CRAVE AQUA C69 M63 Y62 K58 natural textures HELLO GORGEOUShow are you?
A GRAPHIC “STARTER KIT” try the tip for the most intense sensation use the angled edge CAN BE FOUND along your labia for precise stimulation IN THE BRAND press the inner DESIGN FOLDER surfaces for sensation all around (in progress) money - back guarantee flat surfaces with less intensity are great for warming up! detachable, usbrechargeable body offer includes TRULY free engraving WATERPROOF www.lovecrave.com
SEXUALITY IS ONE PART OF THE WHOLE PERSON, BUT AN IMPORTANT PART IN BECOMING WHOLE.