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SURELY THERE’S ABETTER WAY
LIGHTMATERIALTECHNOLOGYSOUNDMOTIONTIME
BRICK& PIXEL
DESIGNING FORTHE FUTUREOF RETAILTECHNOLOGY
HOW MIGHT WE DESIGN INTERACTIONS THAT BRIDGEBRICK & MORTAR AND ECOMMERCE IN WAYS THATEMOTIONALLYSUPPORTSHOPPERS ASAUTHORS ...
EXPLORINGSELECTIVEREVEAL
THE WORLDDOESN’TNEED MORE“STUFF”...
k“COULD IRESTORE THEPOWER OFTOUCH?”
LOOK MORE CLOSELY AT THEEMOTIONAL CONDITIONSENSURE CLARITY OF GOALSIMMEDIATE FEEDBACKEMBRACE SELECTIVE REVEAL/PROGRESSIVE ...
NOMEANINGFULEXPERIENCECAN BE CREATEDWITHOUT FIRSTBEING ABLE TOSOLVE A STICKYPROBLEM
SIZE
SIMPLIFICATIONOF SIZECONNECTIONconnecting your individualmeasurements to the correct sizeIDENTIFICATIONan easier way to id...
LET’SMAP IT
ENTRY EXITc^NEGATIVEPOSITIVEEXISTINGsearching trying on discover purchaseemotions
EXITc^A + sENTRYNEGATIVEPOSITIVEPOTENTIAL
NOW THEBIG QUESTIONIS HOWDO WEGET THERE?
FITWELLA PLATFORM THAT HELPSSHOPPERS VISUALIZEYOUR PERFECT FIT.
YOU+BRANDS
button down flannel $48try on a medium
PURCHASE SAVE SHAREcrew neck tee $35gold bracelet $68cropped pant $59
DON’T FIGHTTHE FORCESUSE THEM- Buckminster Fuller
PROCESS
Brick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technology
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Brick & Pixel: Designing for future retail technology

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Brick & Pixel: Designing for future retail technology

  1. 1. SURELY THERE’S ABETTER WAY
  2. 2. LIGHTMATERIALTECHNOLOGYSOUNDMOTIONTIME
  3. 3. BRICK& PIXEL
  4. 4. DESIGNING FORTHE FUTUREOF RETAILTECHNOLOGY
  5. 5. HOW MIGHT WE DESIGN INTERACTIONS THAT BRIDGEBRICK & MORTAR AND ECOMMERCE IN WAYS THATEMOTIONALLYSUPPORTSHOPPERS ASAUTHORS OFTHEIR OWNEXPERIENCE?
  6. 6. EXPLORINGSELECTIVEREVEAL
  7. 7. THE WORLDDOESN’TNEED MORE“STUFF”...
  8. 8. k“COULD IRESTORE THEPOWER OFTOUCH?”
  9. 9. LOOK MORE CLOSELY AT THEEMOTIONAL CONDITIONSENSURE CLARITY OF GOALSIMMEDIATE FEEDBACKEMBRACE SELECTIVE REVEAL/PROGRESSIVE DISCLOSUREBALANCE OPPORTUNITY ANDCAPACITY FOR JOYFUL INTERACTIONIN EXPRESSING INFORMATION ANDOPTIONSBE RESPECTFUL OF THE NUANCED SOCIALINTERACTIONS THAT NATURALLY TAKEPLACE, DO NOT FORCEMAKE THE CONTRIBUTION VISIBLESO THAT IT BECOMES THE INTRINSICREWARDEMBRACE THE PHYSICALITY THAT BRICK& MORTAR ALLOWS FORDESIGNPRINCIPLES
  10. 10. NOMEANINGFULEXPERIENCECAN BE CREATEDWITHOUT FIRSTBEING ABLE TOSOLVE A STICKYPROBLEM
  11. 11. SIZE
  12. 12. SIMPLIFICATIONOF SIZECONNECTIONconnecting your individualmeasurements to the correct sizeIDENTIFICATIONan easier way to identify whatsize from what brand will fit bestVISUALIZATIONan easier method ofselecting the “best fit”in-store...
  13. 13. LET’SMAP IT
  14. 14. ENTRY EXITc^NEGATIVEPOSITIVEEXISTINGsearching trying on discover purchaseemotions
  15. 15. EXITc^A + sENTRYNEGATIVEPOSITIVEPOTENTIAL
  16. 16. NOW THEBIG QUESTIONIS HOWDO WEGET THERE?
  17. 17. FITWELLA PLATFORM THAT HELPSSHOPPERS VISUALIZEYOUR PERFECT FIT.
  18. 18. YOU+BRANDS
  19. 19. button down flannel $48try on a medium
  20. 20. PURCHASE SAVE SHAREcrew neck tee $35gold bracelet $68cropped pant $59
  21. 21. DON’T FIGHTTHE FORCESUSE THEM- Buckminster Fuller
  22. 22. PROCESS

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