1. PERSONAL BRAND EXPLORATION
Sarah-Anne Hedger
Project & Portfolio I: Week 1
MAY 4, 2023

2. An only child, Sarah-Anne grew up in a divorced
household learning how to be self sufficient from
an early age. She played golf ever since she was
young and has always been an avid fan of any
and all sports. During high school she took those
interests into the medical field by being an
athletic trainer while also creating posters for
different teams. Sarah-Anne is now enrolled in
the Sports Marketing & Media program at Full
Sail University where she’s focused on
developing content creation and digital
marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Manager/ Sr. Coordinator, Public
and Player Relations
• Legends Coordinator
• Special Events Coordinator
BRAND ARCHETYPE - To create
media that encourages the feeling of
acceptance and pushes for
community. Use current industry
and community trends to draw
audiences in to create memorable
experiences.
Relations for Professional Golf or Hockey.

4. [Player Relations at PGA,LIV,NFL, and NHL ]
TARGET AUDIENCE
Brandon Hernandez
Outreach Plan:
• I will research into the different teams he has been
apart of and the different programs he studied in
school. I will also ask how he met a mutual connection
we have.
• I will use LinkedIn as my method of making initial
contact.
• I will reach out to Brandon after the next PGA event.
Player Relations at PGA
TOUR
Karli Welch
Outreach Plan:
• I will look into her career background to gather
questions to spark a conversation.
• I will use LinkedIn as the main form of contact unless I
am able to find any other socials.
• I will try and connect with her during the off season
when I feel it would be best timed for a response back.
PROFILE
PICTURE
Player Relations
Coordinator for Clemson
Football
Jane MacNeille
Outreach Plan:
• I will look into her endorsements and testimonials to
understand her experiences in the industry and then
ask about her role at the Orlando tournament.
• I will use LinkedIn mainly to contact.
• I will try and connect during the off season of the league
or even just before the finale.
PROFILE
PICTURE
SVP, Player
Communications at LIV
Golf Investments

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Start working on the marketing team for Faith Christian
Academy while interning at the Solar Bears
• Connect with and send emails to the relations team
by March 2024. Apply for internships when they
become public in the off season.
Mid Term: (2029)
• Lead a successful PR campaign to boost both in house
and community moral.
‣ Expand year-to-year event attendance and season
ticket holders by 25% by August, 2029.
Long Term: (2044)
• Establish a respected reputation of player and public
relations professional while working for the NHL
• Work along side other departments to gain a
positive reputation while networking with other
teams and higher ups. Serve as SVP by August
2044.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Cloud Novice / Adept / Expert
Time Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Skilled Writer
SOFT
HARD
Novice / Adept / Expert
Task Prioritization Novice / Adept / Expert
Emotional Intelligence Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

7. I help professional athletes create and
maintain positive connections with their
league and communities through digital
media tools.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years as a manager and social media
creator for high school teams
• 2 years in Food and Beverage Industry
• Tournament Intern in 2023 for LIV Golf
Orlando Tournament
Education:
• Sports Marketing and Media , B.S., Full
Sail University (Exp. 2024)
Volunteer and Leadership Work:
• Head Student Athletic Trainer 2018-2022
• Manager for football and weightlifting 2019-
Current
• President AVID Program 2021-2022 Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Aren Guinane
Industry Experience:
• XP League Volunteer
Education:
• Current student enrolled in Sports Marketing & Media,
B.S at Full Sail University
• Graduate of Southeast Community College of Computer
Programming, Specific Applications 2020
Leadership Experience:
• U.S Air Force; Multiple leadership positions
• Project Manager for Electrical Company
• Manager at Best Buy
Skills and Proficiencies:
• Security Clearance - 1 endorsement
• Project Management
• Marketing
Sarah-Anne
Hedger
Overall Online Presence:
• Over 115 connections, banner image not yet customized,
semi-professional headshot, detailed profile, active
content and active on the website.
• Grade: Average 75 out of 100
HEADSHOT
Industry Experience:
• Tournament Intern for LIV Golf
Orlando
• Magic Gaming Volunteer 2023
• 4 year social media marketing for high
school teams
Education:
• Current student enrolled in Sports Marketing & Media,
B.S at Full Sail University
Leadership Experience:
• Head Student Athletic Trainer
• AVID Program President 2021-2022
Skills and Proficiencies:
• Flexible Schedule
• Communication
• Teamwork
Overall Online Presence:
• 18 connections, banner image customized, professional
headshot, detailed about me section, no articles or
content published. URL customized.
• Grade: Poor 15 out of 100

10. COMPETITION
Allen Barret
Noteworthy Experience:
• Working multiple Pro and Super Bowls
• Cum Laude grade from Vanderbilt along with being apart
of Beta Theta Pi and Vanderbuddies
HEADSHOT
Industry Experience:
• Community Relations Intern (Tennessee
Titans)
• Sports Information Department Volunteer
(Vanderbilt University)
• Public Relations Intern (Baltimore Ravens)
• Tour Manager- NFL Players Super Bowl Tour
• Tampa Bay Buccaneers (Multiple positions)
• XFL Tampa Bay Vipers Director of
Communications & Community Outreach
• NFL (Public Relations Staff for multiple Pro
Bowls and Super Bowls)
• Director, Communications (LIV Golf)
Education:
• Vanderbilt University, B.S, Human & Organizational Development
Skills and Proficiencies:
• Sports Marketing - 26 endorsements
• Event Planning - 14 endorsements
• Sponsorship- 12 endorsements
Overall Online Presence:
• Over 500+ connections, banner image customized,
professional headshot, detailed profile summaries, no
recommendations, plenty of endorsements, notable
volunteer work.
• Grade: Good 80 out of 100
Sarah-Anne
Hedger
HEADSHOT
Industry Experience:
• Tournament Intern for LIV Golf
Orlando
• Magic Gaming Volunteer 2023
• 4 year social media marketing for high
school teams
Education:
• Current student enrolled in Sports Marketing & Media,
B.S at Full Sail University
Leadership Experience:
• Head Student Athletic Trainer
• AVID Program President 2021-2022
Skills and Proficiencies:
• Flexible Schedule
• Communication
• Teamwork
Overall Online Presence:
• 18 connections, banner image customized, professional
headshot, detailed about me section, no articles or
content published. URL customized.
• Grade: Poor 15 out of 100

11. BRAND POSITION
For professional athletes and fans who need more
positive and deeply connected communities , I
provide accessible and relatable digital content
and marketing campgains because of the trust
built within her own athletic community through
past successful projects.

12. NETWORKING & MARKETING
Industry Events & Organizations
• Faith Christian Academy Football Championship
‣ November 5th 2022 | Traction Prep
• Magic Gaming Supply Volunteer
‣ February 2023 | Amway Center
• LIV Golf Orlando Tournament Intern
‣ March 9th-April 2nd, 2023 | Orange County National
Digital Marketing
• Primary Content: The type of content that will be created
will focus on showcasing what I am up to in the industry and
community to create a relatable environment.
• Primary Tools: Instagram and Twitter to showcase events
and opportunities while also promoting games and players.
LinkedIn- network with industry professionals and highlight
work and content created.
• Website: Full Sail digital portfolio site to show class projects
and blog about opportunities and lessons/skills learned.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking director level player relations professional with
at least 15 years of experience in proffesinal player or
public relations. DATE TO Jan. 2024
Formal Education
• Complete Sports Marketing & Media, B.S by expected
graduation date in 2024
Technical Skills
• Sales Foundations LinkedIn July 2023
• Project Management Foundations LinkedIn Aug 2023
• Digital Marketing Foundations LinkedIn Lesson Aug
2023
Soft Skills
• Effective Listening LinkedIn Lesson June 2023
• Developing Your Emotional Intelligence LinkedIn
Lesson June 2023
• Sports Business Analytics Book by C. Harrison, Scott B.
Sept 2023

14. Sarah-Anne Hedger
You know how professional athletes nowadays
have so much to handle? Well, what I do is work
along side their respective teams, leagues, and
communities to create digital media to foster positive relationships between
the public and player. In fact, after working alongside my brother and his
many sports teams I was able to create digital media for games and increase
awareness of the team. I am often referenced as the person with all the
answers and that “can take of it.”
“

15. REFERENCES
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from https://www.google.com/books/edition/
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Matisz, J. (2020). From Crosby to Lundqvist, Industry Panel Picks NHL All-
Decade team. theScore.com. Retrieved May 7, 2023, from https://
www.thescore.com/nhl/news/1911465
Orioles , B. (n.d.). Official Information. MLB.com. Retrieved May 7, 2023,
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baltimore-orioles-jobs/manager-or-sr-coordinator-public-and-player-
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marketing-media/
Sign up. LinkedIn. (n.d.). Retrieved May 7, 2023, from https://
www.linkedin.com/feed/
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Sports-Management-jobs.html
Staff, S. (2022, June 30). What time does Liv Golf start Tonight? The
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times-b2112792.html