We have considered the projected number of personal computers to be connected to the net over the next five years, together with the forecasted number of cellular subscribers. We expect the number of web connected handsets to actually surpass PC’s connected to the internet, in the year 2004. The shear volume of mobile handset users, the defacto addition of WAP technology in handsets, the services, entertainment, as well as business oriented content, will create this situation. Again two two primary market dynamics discussed earlier, wireless and the internet will drive this trend.
Nokia's environmental work has several drivers. Various stakeholders put pressure on us to operate in a sustainable way. Trade customers are responsible for their customers. Since most of them apply life cycle thinking they have to look downstream of their value chain and make sure that their suppliers (like Nokia) operate in responsible ways, also in an environmental sense. The number of environmental consumers is increasing. Consumers want safe and environmentally sound products and also proof of that. The number of ethical funds is growing. Shareholders want to invest in companies, which apply long-term risk management and also use the opportunities that arise from an environmentally sound way of working. Legislators and authorities develop new laws and regulations in order to reduce the environmental impact of industry. For instance the EU prepares WEEE and RoHS directives, and also in Japan the similar developments can be seen. Non-governmental organizations (NGOs) are worried about the state of the world. They organize campaigns against and with companies in order to change environmentally hazardous operations. Competitors have noticed the benefits of environmentally sound operating and some of them have even launched green marketing initiatives (e.g. Motorola's green mobile phones). Nokia's environmental work has to support the Nokia brand . The development of environmentally sound products and technology is essential for Nokia's success in the future.
Traditionally, the focus for product development has been on the customer's requirements for product use. However, by taking a more holistic approach, one can see that the use phase is just one of many stages the product goes through in its life cycle. The life cycle starts when raw materials are extracted and ends with waste treatment and impacts air, water and soil at every stage. In order to minimize this impact and maximize resource efficiency, Nokia is implementing Design for Environment as an integral part of product development. The picture shows a simplified flowchart of the different stages of a product life cycle. At each stage, there is an input of materials and energy and an output of products and/or services accompanied by emissions to the environment which impact the air, water and soil.
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How it all started :- <ul><li>Nokia Corporation is a Finnish multinational communications corporation, focused on wired and wireless telecommunications . It is the world's largest manufacturer of mobile telephones : its global device market share was about 40% in Q4 of 2007.Nokia produces mobile phones for every major market segment and protocol, including GSM , CDMA , and W-CDMA ( UMTS ). Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipments, solutions and services. </li></ul><ul><li>What is known today as Nokia was established in 1865 as a wood-pulp mill by Knut Fredrik Idestam on the banks of the Tammerkoski rapids in the town of Tampere , in south-western Finland . The company was later relocated to the town of Nokia by the Nokianvirta river, which had better resources for hydropower production. That's also where the company got its name that it still uses today. The name Nokia originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the old Finnish word originally meaning a dark, furry animal that was locally known as the nokia, or sable , later pine marten . </li></ul><ul><li>Finnish Rubber Works established its factories in the beginning of 20th century nearby and began using Nokia as its brand. Shortly after World War I Finnish Rubber Works acquired Nokia Wood Mills as well as Finnish Cable Works , a producer of telephone and telegraph cables. All these three companies were merged into the Nokia Corporation in 1967. </li></ul><ul><li>The Nokia Corporation created in the 1967 fusion was involved in many sectors, producing at one time or another paper products, bicycle and car tires , footwear (including Wellington boots ), personal computers , communications cables , televisions , electricity generation machinery, capacitors, aluminium, etc. </li></ul>
Nokia <ul><li>A leading end-to-end infrastructure supplier </li></ul><ul><li>World's largest manufacturer of mobile phones </li></ul><ul><li>More than 55 000 employees </li></ul><ul><li>Netsales USD 20 billion 1999 </li></ul><ul><li>Market capitalization value over USD 200 billion </li></ul>
Nokia Worldwide Sales offices R&D Production, incl. joint ventures
Fundamental Changes Taking Place Digitalisation Mobility Internet Mobile Information Society
Internet Connectivity Outlook More handsets are connected to the Internet than PC's by end of 2003 ! Millions 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1,400 1,200 1,000 800 600 400 200 0 PC's Connected to the internet (Dataquest 10/98) WAP Handsets (Nokia 1999) Saw 1 billion Mobile Subscribers ( Nokia 1999)
Balanced global market presence Biggest markets US, China and UK Net sales 2001 EUR 31.2 billion 1 EUR = 0.9026 USD (December 31, 2001) Net sales, EURm Nokia's Largest Markets 2001 Americas 25% Asia-Pacific 26% Europe 49%
Leader to all Potentials Smartphone market, 2003-2008 Units millions Handheld and converged device* market shares, Q3/2004 Percent 21% 40% 7% 8% 9% 14.5% Nokia Fujitsu RIM PalmOne Others * Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers Source: Ovum; Canalys 7,1 23 52 94 149 238 0 50 100 150 200 250 300 2003 2004 2005 2006 2007 2008
Where from do environmental requirements come from? Nokia wide strategies Customers Competitors Nokia Brand Promise Non-governmental organizations Legislation Global Environmental Threats Voluntary agreements New technologies
New aspects: Mobility & Games <ul><li>Interactivity </li></ul><ul><li>Drama </li></ul><ul><li>Engagement </li></ul><ul><li>Visualization </li></ul><ul><li>Social context </li></ul><ul><li>Competition </li></ul>
Main changes in a nutshell <ul><li>Four Nokia business groups </li></ul><ul><li>Nokia-wide functions for terminals </li></ul><ul><ul><li>sales & marketing </li></ul></ul><ul><ul><li>customer care </li></ul></ul><ul><ul><li>operations and logistics </li></ul></ul><ul><ul><li>sourcing </li></ul></ul><ul><li>Nokia-wide technology management </li></ul><ul><li>Strengthened corporate-level functions </li></ul><ul><li>Changes effective as of January 1, 2004 </li></ul>
Nokia Business Devices <ul><li>Progressive range of business optimized products </li></ul><ul><li>Businesses can easily match the needs of their mobile workers with the best possible Nokia mobile device </li></ul><ul><li>Range of products for range of needs </li></ul><ul><li>A range that is evolving all the time </li></ul>
The Mobile Information Society <ul><li>New demand driven </li></ul><ul><li>applications </li></ul><ul><li>services </li></ul><ul><li>devices and </li></ul><ul><li>industries </li></ul>
Nokia Media Screen <ul><li>Nokia Home Communications unit has already demonstrated a display-centric product prototype, MediaScreen, combining television, Internet and mobile phone technologies. </li></ul>
Services in the Mobile Information Society Information Entertainment e-shopping and banking Voice Corporate Access e-mail Video
Digital Industries Converge to Form a New Fast-moving Industry New, fast-moving industry Information Technology Telecom Consumer Electronics
New business environment <ul><li>End-user needs drive development, personal choice, lifestyle </li></ul><ul><li>Global markets and rules of the game; open standards and platforms </li></ul><ul><li>Right timing, speed and continuous upgrading, new business models </li></ul><ul><li>Strategic partnerships </li></ul><ul><li>Concerns: Imbalances, lack of trust, skill shortage, digital divide </li></ul>
<ul><li>Mobile TV = DVB-H </li></ul><ul><ul><li>Mobile Broadcast </li></ul></ul><ul><ul><li>A Small digital TV, set top box receiver </li></ul></ul><ul><ul><li>Watch and record TV programs, interact with programs and other viewers </li></ul></ul><ul><li>Other Rich Media experiences </li></ul><ul><li>On-line video services </li></ul><ul><ul><li>Access on-line services to rent or buy TV shows, videos, and movies; download them to mobile device </li></ul></ul><ul><li>Video to-go </li></ul><ul><ul><li>Store videos to mobile format and manage them with Nokia PC Suite </li></ul></ul><ul><ul><li>Transfer and syncronize recorded, downloaded or ripped videos from PC/Mac or home media devices </li></ul></ul>Mobile TV? MobileTV On-line video services Video to-go
G enera l Issues & happening !! <ul><li>No plans to make pho nes in India: Nokia 22 Jun 2003, </li></ul><ul><ul><li>SINGAPORE: Finnish mobile phone giant Nokia has ruled out any immediate plans to establish a manufacturing or assembling unit in India to cater </li></ul></ul><ul><ul><li>to its growing market in the country. </li></ul></ul><ul><ul><li>1 st sep,2007 </li></ul></ul><ul><ul><li>Issues went against the company when Nokia mobile explodes at Asansol on 1 Sep 2007, Though there was no casualty, a photocopier and an electric board were damaged, Nokis responded quickly to the situation and stated to replaced all batteries which were from that exploded battery date manufacturing . </li></ul></ul><ul><ul><li>Nokia starts gaming & networking sites 5 Feb 2008 </li></ul></ul><ul><ul><ul><li>Nokia, the world's largest cell phone maker, started on Tuesday to roll-out of its online gaming service N-Gage Nokia also opened on Tuesday its social networking site, "Share on Ovi," which it built on technology acquired with the US firm Twango as it expands into mobile Internet services. This allows people to share photos and videos and is built on technology acquired with the US firm Twango.The gaming service and the media sharing site are among the cornerstones of Nokia's big push into mobile services under its new "Ovi" brand. </li></ul></ul></ul><ul><ul><ul><li>Nokia delayed the gaming service twice last year due to delays in software testing and starts to roll out to owners of its N81 multimedia phones around the world </li></ul></ul></ul>
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