March 2012 Community Update


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March 2012 Community Update

  1. 1. Visit us at Join us on Twitter @DestinyUSA and Facebook Destiny USAOur Momentum Continues Several new tenants are slated to open within the existing facilityOn January 27, 2012, Destiny USA Carousel Center sales numbers for over the coming months, includingsecured new financing for the existing 2011 were up 9.6%. In December the expanded Forever 21 store andCarousel Center and the expansion. alone, Carousel posted an increase in Popeye’s Louisiana Grill.The $420 million dollar package sales of 11.6%, versus an industry-wideincludes $310 million to refinance growth of just 3.3%, according to the December Sales IncreasesCarousel Center and $110 million International Council for Shopping 2010 2011 11.6%for the expansion. This achievement Centers (ICSC). We continue to Carouselwas made possible as a result of outperform the industry as we show Center 5.5%the diligent efforts of the Syracuse growth and strength in a rebounding Industry Average 3.3% 3.8%Industrial Development Agency economy. Source: International Council for Shopping Centers Store(SIDA) and our lenders. Sales Trends 2011 and Carousel Center SalesSuccess in February 2012 marked four years since Destiny USA/Carousel Center beganSustainability purchasing renewable energy certificates from Constellation Energy and Renewable Choice, two Green Power suppliers. As members of the Green On February 6, 2012, Destiny USA used in construction Power Partnership Initiative, Destiny received official LEED® Gold • 276,000 gallons of soy-based bio USA/Carousel Center has purchased certification from the US Green Building diesel which fueled the construction 100% Green Power since 2008, which Council. We are proud to be the largest trucks is equal to more than 96 million kilowatt LEED® Gold certified super-regional • Flooring made of recycled materials hours of power. shopping center in the nation. The hard from cork, rubber and crushed walnut work and dedication of local designers shells This commitment to green and contractors led the way for us to • All 100 new tenants inside the facility energy is equivalent to any one reach this significant milestone. which will also be LEED® certified of the following: Two dozen tenants are currently LEED® • Displacing CO2 emissions from Some of Destiny USA’s Green registered with the USGBC. They 7,420,739 gallons of gasoline consumed. initiatives include: include Toby Keith’s I Love This Bar and • Removing CO2 emissions from the• Over 90% of all construction materials Grill, Michael Kors, Saks Off 5th, BCBG, electricity use of 8,253 average which were diverted from landfills The Melting Pot and Brooks Brothers. American homes for one year.• A rainwater harvesting system will We continue to work with tenants to • Planting 1,250,000 tree seedlings and conserve 4 million gallons of water help them implement more eco-friendly growing them for 10 years each year initiatives into their stores, restaurants, • Taking 12,979 passenger cars off the• 23,000 tons of 95% recycled steel and entertainment venues. road for one year
  2. 2. ConstructionProgressSeveral store build-outs are currentlyunderway throughout the expansion.Approximately one hundredconstruction personnel are workinginside of the expansion each day onindividual stores and common areaspaces. Visitors are welcome to seeconstruction progress in the wing of theexpansion that is currently open to thepublic on the first floor near Carousel Current Construction Rendering of new entranceCenter’s center atrium.Over the next several weeks, concretepanels over the “sneak peek entrancewill be replaced with a glass wall. Thisentrance will remain open to the publicduring this phase of construction. Approximately 100 construction personnel are on site every day Destiny USA’s newest entrance is made of Store buildouts are underway. Visitors have nearly 1 acre of glass the opportunity to watch what’s happening Storefront installation is nearing completion The Canyon area gives way to natural light P|3
  3. 3. Destiny USA in the News LEED RegisteredWith Spring just around the corner, feature Destiny USA and some ofCentral New York is coming back to its exciting new announcements andlife with more sun, plants in bloom and updates.most importantly, more to do! Tenants Our history is as important to us as • Michael KorsDestiny USA has recently been is our current momentum. The Eaglehighlighted in a number of destination News recently highlighted Destiny • Saks Off 5thoriented publications alongside USA and its road to success. You • BCBG MaxAzriaSyracuse and the Finger Lakes Region. can read all about our social mediaGreen XC ( featured efforts, our history and our progress at • Gordon Bierschthe Finger Lakes and Destiny USA in .a recent article on things to do. Visit • Dress BarnSyracuse’s Spring Visitor’s Guide will • GUESS? Factory Store • Wilson’s Leather • Toby Keith’s I Love This Bar and Grill • Ecko Unltd • Johnston & Murphy • Chico’s • AJA • Brooks Brothers • The Melting Pot • Hartmann • Lenox • Cantina Laredo
  4. 4. Where in the world are Destiny USA’s leasing reps?Leasing reps at Destiny USA travel tirelessly all over Each week our leasing team is researching new ideasthe United States, and beyond, to identify possible new and is out in the field. In addition to traveling, leasingbusinesses to attract to Syracuse. They are constantly representatives work to bring potential tenants tomeeting with potential tenants and following up with Syracuse so that they can experience Central New Yorksigned tenants. It is their job to represent Syracuse and first-hand. In just this past week alone, Destiny USA haseverything the community has to offer to these new hosted businesses from:stores. Here are some of the most recent cities that our • Cleveland, OHleasing reps have visited: • Boston, MA • Houston, TX • New York City • Lexington, MA • Niagara Falls • New York City • Cleveland, OH • Niagara Fall, NY • Chicago, IL • Newark, New Jersey • Los Angeles, CA • State College, PA • Irvine, CA • San Francisco, CA • Newark, NJ • Irvine, CA • Boston, MA • Atlanta, GA Our leasing team • Miami, FL continues to work • Pigeon Forge, TN hard to help create the • Dallas, TX • Ft. Lauderdale, FL best shopping, dining and entertainment experience for our visitors.Learning from our AudienceThis spring semester, Destiny USA Students have the opportunity to at Destiny USA, join us at working with Syracuse University’s work with Destiny USA on a variety orSchool of Information Studies of different topics including content/ follow us on Twitter @DestinyUSA.(the iSchool) on social media blogging, policy and procedure, Facebook and Twitter are great waysdevelopment. Professor Anthony social networks, and metrics, among of reaching out to people and lettingRotolo’s course “Social Media for the others. them know what’s going on. YourEnterprise” examines how businesses feedback is always welcome. To find the most up to dateuse social media to raise brand information on what’s happeningawareness to inform their audience. Several different activities keep the students engaged rou gh- am th r stre ittess period tw their e cla follow entir ents out the Professor Stud to his Aiethony Rotolo as n cl nt usin g the “Sosigns a student rting Hat” P|4