Sara Barton

Columbus, Ohio Area United States

Senior Copywriter and Aspiring Creative Director

Advertising / Marketing / PR

A multidimensional creative professional with experience across a wide range of mediums, including digital, social, print, broadcast and experiential, working closely with Creative Directors and account teams on accounts, such as McDonalds, Kroger and Cymbalta. Adept at understanding and interpreting the strategic intent of projects, and then lead the thinking around the concept and ideation as projects move from theory to execution. Expertise Extensive, proven experience in marketing and creative strategy. Broad set of creative and business talents: • Hands‐on creative work in retail, healthcare and B2B • Solid writing skills and understanding of crafting copy and content for long-f...